Subject Index

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Main Index Categories
Research (9815)
Media research (1924)

Analysis, interpretation (4) Context and environment (30) Data fusion (49) Harmonisation (25) History, status, future (30) In specific countries, population groups (27) Individual media (1073) Industry research (161) Interactive media (14) International, pan-European (53) Measurement issues (15) Media auditing (2) Media exposure, consumption (7) Multi-media, cross media (108) Passive, personal, portable meters, RFID (19) Planning models (29) Qualitative methods (20) Quality of exposure, attention, engagement (18) Research suppliers (118) Single source (113) Use of geodemographics (9)

Research Suppliers The GreenBook For links to over 400 marketing research services worldwide.