Subject Index
 

This paper describes the practical and theoretical implications for marketing research practitioners of a disruptive new, emerging collection of models of mass behaviour described as 'Herd theory'. Th ...

This Forum article, by Robert P. Hamlin, of the University of Otago, New Zealand, questions if market researchers take sufficient notice of the mindset of those who commission, or consume, their servi ...

Choosing the right mortgage can take months and that has implications for consumer research. This paper asks a series of questions such as does it matter if consumers are questioned at the beginning, ...

This paper seeks to determine whether research methods developed within a Western conceptual framework can be applied to understanding decision-making among Asian consumers. The authors focus on two m ...

The frantic pace of change in today's automotive market requires manufacturers to react quickly to changes in consumer preferences. More than ever, automotive consumers face a dizzying array of choice ...

We examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers' meaning of 'value') m ...

Traditionally, 'homo automobilus' was concerned mainly with dynamic performance as well as design of the vehicle. Now there is a new consumer with expectations concerning environment, security and cor ...