Subject Index
 

It is commonplace to argue that the proliferation of new kinds of data and information has created huge social changes that we still do not really understand. One interesting example is the worry of s ...

The UK market research industry is a fantastic success story. The Market Research Society (MRS) started, as a luncheon club, on 5th November 1946 with 23 founder members. Today, annual expenditure on ...

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan. Violence, illiteracy in both urban and rural areas, segments of the population hostile ...

In this Viewpoint piece, IJMR Executive Editorial Board member Gill Ereaut addresses some of the benefits to market research practitioners of writing pieces concerning their work for publication in jo ...

Innovation and differentiation are the buzzwords in any client organization, and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the ...

This paper argues that whilst market research has striven to understand the consumer from all angles it has largely failed to deal adequately with things. It seems obsessed by the former and largely u ...

Argues that market research theory and methods are still too dominated by rationalisation, linear thinking and cause-effect models. A tour around some current theorising, e.g. neuroscience and Darwini ...

Proposes a `humanist’ model of market research following Descartes’ Meditations on First Philosophy, contrasting it with the current interest in neuroscience and neuromarketing. Damasio’s claim that D ...

The parallels between Marketing and War are provocative. Just as in modern Warfare where we see shifts to unconventional, low visibility, covert guerrilla operations, so there has been a shift in Mark ...

This paper offers a guide on how to gather customer facts and opinions in an objective way while using the resources of a typical small business. Advice includes tips on budget-setting, conducting res ...

This paper provides a step-by-step guide to designing a research study. The seven-step process will help readers take full advantage of the data from properly conducted market research.

This handbook was published so as to bring together in a convenient form 11 previous ARF papers intended to establish guidelines for the best practice in the areas listed below. The bracketed years s ...

Examines and compares a set of characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance, authorship and nature of articles in academic mark ...

The author discusses a hidden but significant factor in the conduct of research and teaching in marketing. He suggests that physics, a ‘proper’ science, has exerted a malign influence on the perceptio ...

The authors examine the cognitive processes by which respondents answer survey questions. They tested whether sets of respondent behaviour codes (derived from a large-scale, taped, face-to-face survey ...

This methodological paper suggests that financial incentives in experimental research not only fail to improve task performance but can worsen it. Incentives are shown to elevate mood and this enhance ...

American Civil War analogies can offer important lessons for business decision makers and marketing researchers. Generals, for example, knew that local environments were important to success but were ...

In an article in Marketing News (by Don Schultz, February 15th 2005) it was suggested that the decline in marketing can be blamed entirely on marketing research. This paper takes the view that since i ...

A brief article which explores recent and potential methodological developments from the standpoint of how an investor in the industry might prioritise techniques that would have the greatest impact o ...

From a postmodern perspective, a given piece of research reveals as much about a research community as it does about the phenomenon under study. The paper proposes that a postmodern approach to interp ...