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Regional newspaper readership research
Michael Brown, Admap, October 1994

The results of readership surveys are highly sensitive to the way in which the questions are asked, and for the national newspapers and magazines, violent controversy has for many years been the name ...

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Read: 12 times

The changing regional press
Jim Chisholm, Admap, October 1994

While speculation about the increasing interaction between advertiser and consumer has largely concentrated on the electronic media, the quite dramatic developments already in place in the regional pr ...

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Read: 5 times

Numbering local readers. Modelling acceptable data for Britain's huge but fragmented local press
Roger Holland, Admap, April 1992

A description of JICREG, the Joint Industry Committee for Regional Press Research. JICREG broke new ground by modelling readership data for the 60-70% of local newspapers which did not have it from ex ...

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Read: 7 times

Press here: The giants get it together
Alan Garth, Admap, January 1990

Discusses the change in perceptions of the regional press over the past few years. In the 1990s the regional press will be influenced by three main factors: the improved sophistication of regional med ...

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Read: 6 times