Subject Index
 

The paper sets out the evolution and impact of a new cross-media metric, Audience Value, which has been designed, trialled and developed by the BBC, and now playing an important part across the busine ...

In the world-wide media environment, broadcasters, advertisers and media agencies focus on the measurement of audience size and different ways of using measurement data. This paper shows how audience ...

This paper describes how the appreciation measure in the Danish meter system provides discriminating results from a simple five-point scale. The variations between programme genres and audience groups ...

Questions the validity and usefulness of the BARB Appreciation Index (AI).

This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK. The proble ...

This paper describes the Carat Foretel research programme in the UK and Greece designed in the first place to explore the extent to which it would be possible to improve the effectiveness of a televis ...

This paper describes a new meter which is currently undergoing field piloting in the UK, and discusses some of the research issues it raises and some of the potential future applications. The paper is ...

The author suggests that audience appreciation indicators (AIs) need improvement, but could be used more effectively. From the evidence, he suggests that only a single rating `score' is necessary, and ...

A case history demonstrating how easily television audience data from one survey (BARB) can be linked by fusion techniques to product usage and attitude data from another (Granada's G-Track omnibus su ...

This article looks at five different research sources which have been developed at Granada in order to deliver more information about the viewing audience. 1) ACE, a service for targeting key sub-grou ...