Subject Index
 

The market research industry has failed to exploit the opportunities provided by the internet; they use it simply to repeat offline research methods faster and cheaper. Online surveys look the same as ...

Advertising, marketing, and public opinion researchers routinely query survey respondents about tangible and intangible product attributes and benefits along two dimensions: desirability or importance ...

This paper discusses the launch campaign for the television channel 'More4'. The channel's main target audience was upmarket Channel 4 viewers (ABC1, 35-54), and the advertising objectives were to cre ...

The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dub ...

Children’s drawings, followed up by in-depth interviews with same children (aged 6-12), were used to explore attitudes to material possessions, in particular in terms of their social meaning and symbo ...

This paper describes a pilot study examining the use of facial stimuli in both qualitative and sensory research The study looked at the use of photographs and Smiley Face scales across 3 cultural gro ...