Subject Index
 

Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact o ...

Britain is more diverse than ever. In the ten years to 2001, 1.1 million migrants accounted for more than half of Britain’s population growth. The Department for Constitutional Aff airs (DCA) was esta ...

12 million adults across the UK have a reading age of 9 to 14. That’s the equivalent of being able to read the Sun. In other words, they can read and write, they just don’t read and write very well. P ...

Describes a research project for the Department of Health and COI to explore the lives of marginalised teenagers and their attitudes to sex, condoms and teenage pregnancy. Includes: background statist ...

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...

The paper builds a model / framework to apply research designs to measure corrupt business practices specially in the areas where the respondents have a vested interest in actively suppressing the inf ...

This paper presents an approach to sensitive social issues such as terrorism, genetically modified foods, obesity, etc., using state of the art research typically used among consumers: conjoint measur ...

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement. There are reasons why these symb ...

This paper will discuss the problems of researching sensitive subjects in a conservative Islamic country such as Saudi Arabia. Using erectile dysfunction as a specific example, the paper discusses the ...

This paper examines a method of interviewing that combines elements of qualitative research with disciplined data recording and discusses its suitability for the more sensitive subject areas of social ...

The intention of this paper is to stimulate debate prior to an inter-active session to be held at the Market Research Society Conference in March 2003, the key points of which will be published at som ...

Putting the patient at the heart of healthcare is a central plank of the Government's NHS Plan. For the Government this represented a new bottom up approach to policy making. In order for them to put ...

A Government White Paper published in March 2001 'Valuing People: a new strategy for learning disability for the 21st century' revealed a lack of accurate information on people with learning difficult ...

This paper outlines how qualitative research, using projective techniques, has been used to overcome cultural barriers of discussing the taboo subject of female hygiene. The technique delivered a deep ...

Describes a research project to assess the needs of deaf people. Usually the deaf cannot participate in market and social research. Yet they have particular problems, e.g. in education and employment ...

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research. Can it be used to get feedback on personal to ...

This paper reports on the successful implementation of an innovative method of interviewing young people (aged 11-15) in the course of a large scale household panel survey in Britain. The method invol ...

The paper analyses patterns of consent and consent bias in the context of a large general household survey, including issues that arise with multiple consent questions. Biases are observed with, for e ...