Subject Index
 

From reality television to a whole range of websites from Amazon to the BBC, there is an increasing use of 'voting' within the media, with real-time polls and comments providing consumer input to disc ...

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process, but until research has been used to mot ...

The paper presented here is an abridged and adapted version of an article by Pierre Berthon, Agnes Nairn and Arthur Money which appeared in Marketing Education Review, 13, 2 (Summer) 2003. The objecti ...

The purpose of this research, other than the findings of the report, is to explore popular narrative media and structure, both in terms of structure, contents and themes and evolve a methodology by wh ...

Dramatization in presenting MR findings is a significant shift in the qualitative research process, involving different skills not linked to core qualitative research competency, and implies huge cost ...

The alignment of qualitative research with storytelling is at first glance surprising, given the contrasting perception of research as serious, systematic and fact based, and storytelling as light-hea ...

Based on a showcase in the automotive field, this paper shows how ethnography can provide detailed and rich profiles of consumer segments, which allow validating a segmentation-based typology. Alterna ...

The world is changing, and research needs to change too. A new media landscape, technology-led and enabled, has irrevocably altered how people interact with each other as well as occasioned key shifts ...

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer. Entertainment methods of 'v ...

In this paper we argue that debriefs are a missed learning opportunity. Our view is based on primary research amongst researchers and their clients, together with a review of learning theories. Our re ...

Commercial pressures, industry trends and technological advances have all conspired to fill many a debrief with illustrations, audio and video clips and other multimedia embellishments. This might hav ...

There will be critical changes in the communication of research data over the next five to ten years, as corporations place increased value on successful research transfer. Entertainment methods of 'v ...

This paper examines the role of video in research, whether as 'data' or an enlightened 'communications tool'. It looks at how video footage can be shaped in the editing suite, and addresses how we mig ...

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be ...

The premise of this paper is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it cu ...

Innovation and differentiation are the buzzwords in any client organization, and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the ...

This paper draws on the authors’ experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 ...

The paper highlights and discusses successful alternatives to traditional research report writing in order to make qualitative research a better engine for decision-making. Three key factors for devel ...

This paper observes that Microsoft PowerPoint has achieved great ubiquity as a means of business and organisational communication. It argues that there are meanings and structures embedded in the medi ...

This paper attempts to show the merits of XML as a representation for survey tables. These merits are based largely on the qualities of XML as a document notation and on the quality of XML tools. The ...

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorga ...

This paper addresses the problem of poor presentations, and argues that it is well worthwhile honing skills and dispensing with most visual aids.

Argues that traditional research reports and charts are no longer adequate for communicating changing consumer lifestyles to clients who have an increasing need to understand them. Making a TV documen ...

This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for t ...

A study is described that used highly creative methods to collect qualitative information from a complex audience - emergent drinkers - and developed exciting and ground-breaking ways of communicating ...

The key to good market research presentation is to involve the client early. The importance of tapping into a client's prior knowledge. The article discusses some key principles of successful presenta ...

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards ...

This paper describes a form of data presentation with high information content that has previously been used, in particular, in the area of psephology. The method of data presentation is typically of ...

Six rules which help to improve documents and technical writing: 1) start at the end, 2) signpost, 3) be prepared to revise, 4) cut down on long words, 5) be brief, 6) think of the reader.

Lack of numeracy is due mainly to the way data are presented. Most tables of data can be improved by following a few simple rules, such as drastic rounding, ordering the rows of tables by size, and gi ...