Subject Index
 

Everyone wants to know 'why' consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know 'why'. This paper looks at alternatives to ' ...

It is generally assumed that personalising mail survey covering letters increases the response to mail surveys. However, most of the studies that support this assumption were conducted in the 1970s, w ...

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...

Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

This paper outlines the results from an experiment examining response order effects with visually presented lists. In particular it examines the implications of the practical response adopted by most ...

This paper examines the effect of alternative scale formats on reporting the nature and extent of attitudes toward grocery supermarkets on bipolar semantic differential measurement scales. A tradition ...

This article examines recent changes in the two major components of nonresponse: inaccessibility of potential respondents and unwillingness of potential respondents to participate in an interview. It ...

Reliance on self-report survey data is pervasive across social science disciplines; therefore, understanding the accuracy, or inaccuracy, of such data is important. We identify forms of inaccuracy in ...

In this rapidly globalising world economy, cross-cultural research and knowledge about how consumers in different countries perceive television advertising is particularly relevant and important. If c ...

Peter Fiddick has taken a triple whammy leap into the 21st century - upgraded the cable television service to digital, ditched main BT phone in favour of cable and signed up for broadband internet lin ...

Traditional tracking research, in which informants are asked whether they have seen advertising recently on TV, in the press, on posters etc., cannot cope with the proliferation of new media. Millward ...

This paper discusses the issue of respondent burnout on the Internet and makes suggestions for preventing it. At the moment, the Internet seems a plentiful and inexpensive source of respondents, much ...

This paper describes the results of a controlled experiment comparing three possible Web-based versions of the Computer Industry Media Study (CIMS(tm)) questionnaire with the paper version now in use. ...

Discusses the challenges of moving to the Internet as a research vehicle, and argues that many of the issues come back to some traditional research debates. Reviews tend to gloss over some of the diff ...

More and more, survey data are collected by means of computer-assisted interview (CAI) systems. The expanding capacities of computer hardware and software have made it possible to develop very large a ...

When devising survey questionnaires it is often useful to reuse questions and other questionnaire objects from previous, similar surveys. The notion of reuse leads us to consider the creation of searc ...

This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to ...

For the sake of consistency across markets in today's global environment, are we as researchers becoming insensitive to the subtle variations that exist in respondents' understanding and processing of ...

The questionnaire survey is a primary tool in market research. However, there are many psychologically related issues and limitations which may not always be considered. This paper brings these issues ...

The results of modern psychology on various aspects of memory - recognition, retention and recall - are all of interest but of varied practical use to market researchers. The problem of respondent mem ...

Two experiments were conducted refining the results found in previous studies about the effects of positively and negatively worded statements used in marketing research under conditions of high versu ...

The purpose of this study was to evaluate two methods of obtaining purchase probability data via telephone interviews; a pre-posted Juster Scale and a verbal 11 category 0-10 scale (Verbal Probability ...

Measurements involving responses on a left-right scales are common in market research practice. This paper investigates natural right and left-handed tendencies in ordering stimuli and discusses the i ...

In mail surveys where respondents are asked to rank the first three options, it was found that many respondents did not answer the question correctly, but merely ticked the options. The paper describe ...

This paper investigates the effects of respondent characteristics on the error detection rate in pretesting. Key issues of pretesting as specified in the literature are discussed and an experiment is ...

This paper draws together contributions relating to pretesting of questionnaires. The aim is twofold: first to consolidate recommendations made in the normative literature with empirical evidence on k ...

A computer simulation study was conducted to estimate the impact of two response styles on the validity of results from regression and factor analyses. Extreme response style and yea-saying tendency w ...

While computerised adaptive designs are stimulating the imaginations of marketing academics, their considerable potential for conducting efficient marketing surveys is largely unrecognised. Adaptive d ...

This paper considers the subject of the optimum time at which to conduct survey interviews. It indicates that better planning of fieldwork will produce a return on the investment of time both in terms ...

The paper suggests that intention questions (intention to vote, to purchase etc) are not always perceived as attempts at persuasion. Experiments were undertaken to explore consumer understanding of a ...