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Paper
1.
A fully automated quality monitoring system
Andreas Nergard and Per Lundgren, ESOMAR, Technovate 2, Barcelona, January 2004
This paper describes a fully automated quality monitoring system that in essence aims to ‘take the researcher out of research’. By reengineering the traditional research process, it is possible to eli ...

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Read: 8 times
Paper
2.
Assessment of survey data quality: a pragmatic approach focused on interviewer tasks
Jack Billet, Ann Carton and Geert Loosveldt, International Journal of Market Research, Vol. 46, No. 1, 2004, pp.65-82
Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

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Read: 11 times
Paper
3.
Respondent inaccuracy
Elizabeth J. Wilson and Arch G. Woodside, Journal of Advertising Research, Vol. 42, No. 5, September/October 2002, pp.7-18
Reliance on self-report survey data is pervasive across social science disciplines; therefore, understanding the accuracy, or inaccuracy, of such data is important. We identify forms of inaccuracy in ...

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Read: 12 times
Paper
4.
Measuring Response Error
Solomon Dutka and Lester Frankel, Journal of Advertising Research, Vol. 37, No. 1, January/February 1997
The primary purpose of this paper is to draw attention to the problems associated with response error in surveys and to suggest, by example, a variety of techniques for managing response error within ...

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Read: 7 times
Paper
5.
Miscellany: The Influence of Prototype Values on the Validity of Studies Using Time Estimates
Dan Zakay, Joseph Cherian and Jacob Hornik, International Journal of Market Research, Vol. 36, No. 2, 1994
Surveys that use self-reports of time-based activities might suffer from a response tendency to round values. Evidence presented in this paper shows that temporal reports contain a rounding bias, whic ...

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Read: 3 times
Paper
6.
Sampling within households in household surveys
Robert G. Clark and David G. Steel, Market Research Abstract from: Journal of the Royal Statistical Society (A), Vol 170, Part 1, 2007, pp 63-82, (full text not available on WARC.com)
The selection of respondents within households has significant consequences for the conduct and output of household surveys. The authors suggest more flexible designs than those traditionally used, op ...

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Paper
7.
Space and time: technology is pushing the frontier where 'no man has gone before'
Gordon A. Wyner, Market Research Abstract from: Marketing Research, Winter 2006, Vol 18, No 4, pp 6-8, (full text not available on WARC.com)
This article explores the significance of time to research by asking whether, for example, data collection is tied to specific, clear and relevant time frames. Similarly, does location (of specific ma ...

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Paper
8.
Truth or consequences: go beyond tradition in assessing research's validity and reliability
Gordon A. Wyner, Market Research Abstract from: Marketing Research, Fall 2006, Vol 18, No 3, pp 6-7, (full text not available on WARC.com)
This brief article examines research validity assessment, emphasising the importance of sampling standards and measurement methodology. It further suggests that external validation, meta-analysis, rep ...

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Paper
9.
A classic case of deception?
Janet Hoek and Philip Gendall, Market Research Abstract from: Canadian Journal of Market Research, Vol 23.1, 2006, pp 27-37, (full text not available on WARC.com)
The paper seeks to establish whether there are methodologies that could improve the robustness of survey evidence as presented in court in cases, for example, of intellectual property disputes. Contra ...

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Paper
10.
Monitoring, compliance and surveys
Rothman, James, Market Research Abstract from: Marketing and Research Today, Volume 27, Number 2, May 1998, (full text not available on WARC.com)
This paper focuses on monitoring studies ie those which detect when results are not conforming to anticipated or desired values. The aspect of monitoring that is of particular concern in this paper i ...

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