Subject Index
 

In the everyday life of a marketing department, quick decisions must be made, even if important information is missing. To overcome this lack of information, it is often useful to accomplish ad-hoc st ...

Market researchers could have an equally important role as nurses, engineers journalists and teachers in contributing to solving global issues such as poverty, malnutrition and underdevelopment. This ...

This paper evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance. The research programme ultimately informed de ...

Qualitative research that follows a holistic model, emphasizing the importance of the whole while simultaneously acknowledging the vital interdependence of its parts, reaps the best results. How compa ...

This paper describes the key challenges of moving offshore. The various issues that market research companies are evaluating in reference to outsourcing are examined. The focus is from a quality persp ...

This paper provides a step-by-step guide to designing a research study. The seven-step process will help readers take full advantage of the data from properly conducted market research.

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? D ...

This paper discusses a range of factors that need to be addressed to achieve research success in China. In particular, the origins of the industry, the market size and nature, agency characteristics, ...

The vendor selection process is becoming more structured and complicated. In response, agencies must apply a systematic and consistent approach to proposal development and writing to optimise relation ...

The paper suggests that today’s pressures can compel researchers to conduct research using traditional methodologies and approaches, without assessing other factors and more recent changes. In particu ...