Subject Index
 

In the everyday life of a marketing department, quick decisions must be made, even if important information is missing. To overcome this lack of information, it is often useful to accomplish ad-hoc st ...

This paper evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance. The research programme ultimately informed de ...

Qualitative research that follows a holistic model, emphasizing the importance of the whole while simultaneously acknowledging the vital interdependence of its parts, reaps the best results. How compa ...

This paper discusses a new qualitative research approach to win meaningful insights in young consumer markets. The tool Life Frames® is based on the understanding that the consumer’s demands are drive ...

The central concepts of case study research are insufficiently understood, which raises questions about the validity of the data obtained. The paper aims to help identify ambiguities and explore their ...

This article explores the significance of time to research by asking whether, for example, data collection is tied to specific, clear and relevant time frames. Similarly, does location (of specific ma ...

The vendor selection process is becoming more structured and complicated. In response, agencies must apply a systematic and consistent approach to proposal development and writing to optimise relation ...

The paper suggests that today’s pressures can compel researchers to conduct research using traditional methodologies and approaches, without assessing other factors and more recent changes. In particu ...

The paper explores the relationship between the day of the week on which a respondent is interviewed and their self-reported job satisfaction, using data from the British Household Panel Survey. Evide ...

A brief article which explores recent and potential methodological developments from the standpoint of how an investor in the industry might prioritise techniques that would have the greatest impact o ...