Subject Index
 

The method used to measure the brand equity of brands in fifteen categories of small appliances, pots, pans, cutlery, and kitchen tools and gadgets has not only provided a new way of measuring brand e ...

This methodological paper suggests that financial incentives in experimental research not only fail to improve task performance but can worsen it. Incentives are shown to elevate mood and this enhance ...

The paper suggests that keeping these three criteria in mind in deciding on a research design can help maximise the validity and efficiency of the resulting work. Representation is the extent to whic ...

Using data from the USA’s Survey of Consumer Attitudes (1979-1996) this paper explores what the effects would have been on the survey if a lower response rate had been accepted, e.g., if additional ef ...

A substantial proportion of data collection cost results from the many call-backs required to obtain a small proportion of interviews with difficult-to-reach respondents. Following an example of this ...

A study was undertaken to explore differences between the data obtained from a ‘standard’ survey (interviewing those available when the interviewer called) and a ‘rigorous’ survey using random select ...

Reports on a series of experiments carried out over a two-year period, on a monthly telephone survey, to increase response rates or reduce interviewer effort by the use of a range of incentive approac ...