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Paper
1.
Charities and the not-forprofit sector
Andrew Smith, Louise Brown and Sue Garner, Admap, June 2008, Issue 495, pp.38-40
This article describes how charities, not-for-profit organisations (NFP) and non-governmental organisations (NGOs) benefit from the involvement of independent research consultants such as those who be ...

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Read: 31 times
Paper
2.
Community-based participatory research: a case study from South Africa
Mélani Prinsloo, International Journal of Market Research, Vol. 50, No. 3, 2008, pp.339-354
Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present pro ...

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Read: 23 times
Paper
3.
Viewpoint - 'Wither the survey?'
Mike Savage and Roger Burrows, International Journal of Market Research, Vol. 50, No. 3, 2008, pp.305-307
It is commonplace to argue that the proliferation of new kinds of data and information has created huge social changes that we still do not really understand. One interesting example is the worry of s ...

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Read: 33 times
Paper
4.
Women in the world's Muslim economies: measuring the effectiveness of empowerment
Karl Feld, ESOMAR, Annual Congress, Berlin, September 2007
Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's des ...

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Read: 37 times
Paper
5.
Analysing the impact of a controversial cartoon: identity and values in a multicultural society
Birgitte Gad and Claus Andersen, ESOMAR, Qualitative Research, Athens, October 2006
The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunde ...

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Read: 16 times   |   User rating:
Paper
6.
Foods, diet and wellbeing - monitoring consumer trends for competitive advantage
Roger Smith and Bill Parton, ESOMAR, Annual Congress, London, September 2006
This paper provides an indication of how specific types of analyses based on trend data can help to anticipate and reduce the uncertainty associated with the future. Specifically it describes how thi ...

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Read: 172 times
Paper
7.
Save the Children - researching the role of education
Henrik Hall, Marie Florence Madom and Luisa Mercedes Ravelo, ESOMAR, Annual Congress, London, September 2006
Market researchers could have an equally important role as nurses, engineers journalists and teachers in contributing to solving global issues such as poverty, malnutrition and underdevelopment. This ...

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Read: 53 times
Paper
8.
Starting from scratch - building social research capacity in Afghanistan
Matthew Warshaw, Rafiq Kakar, Torpekay Habibzei and Zemarak Mohsini, ESOMAR, Annual Congress, London, September 2006
The road to conducting survey research that meets international standards is one not easily paved in Afghanistan. Violence, illiteracy in both urban and rural areas, segments of the population hostile ...

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Read: 26 times
Paper
9.
It's no more them and us - it's only us!
Nic Hall, ESOMAR, Global Diversity, London, September 2006
While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europ ...

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Read: 37 times
Paper
10.
What the Audit Commission really thinks of consultation
John May, International Journal of Market Research, Vol. 48, No. 4, 2006, pp.481-495
The Audit Commission is the most important regulator of local councils. As such, this body has considerable power to promote or discourage the use of public consultation in local government. This pape ...

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Read: 5 times
Paper
11.
The Value of Peer Research
Jaime Rose and Anna Pierce, Market Research Society, Annual Conference, 2006
In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly importa ...

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Read: 23 times
Paper
12.
From Cohort to Communications: Connecting with the Over 50's
Fiona Wood and Jill Armstrong, Market Research Society, Annual Conference, 2006
The latest Common Good research programme focuses on helping government departments communicate more effectively with older people. Over 65s are a growing demographic within the UK and the rest of Eur ...

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Read: 163 times
Paper
13.
Crossing the Cultural Divide: Access to Justice for Ethnic Minority Communities
Penny Roy and Karen Saunders, Market Research Society, Annual Conference, 2006
Britain is more diverse than ever. In the ten years to 2001, 1.1 million migrants accounted for more than half of Britain’s population growth. The Department for Constitutional Aff airs (DCA) was esta ...

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Read: 21 times
Paper
14.
Use of Monte Carlo simulation for the public sector: an evidence-based approach to scenario planning
Roberto Foa and Melanie Howard, International Journal of Market Research, Vol. 48, No. 1, 2006, pp.27-48
This paper describes a statistical methodology that can be deployed in order to conduct evidence-based scenario planning. Scenario-planning techniques have recently become widespread in strategic con ...

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Read: 7 times
Paper
15.
Teenage sex at the margins
Jon Cohen, Market Research Society, Annual Conference, 2005
Describes a research project for the Department of Health and COI to explore the lives of marginalised teenagers and their attitudes to sex, condoms and teenage pregnancy. Includes: background statist ...

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Read: 13 times
Paper
16.
Obesity: How not to talk about it
Teresa Edleston and Sandrine Monnier-McClure, Market Research Society, Annual Conference, 2005
Monnier-McClure and Edleston of Green Light Research International explore the underlying medial, socio-economic and psychological factors behind the obesity epidemic in a useful summary of current th ...

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Read: 113 times
Paper
17.
Prevention, Perception, Policing and the challenges of researching antisocial behaviour
Tom Lamplugh, Diarmid Campbell-Jack and Sue Granville, Market Research Society, Annual Conference, 2005
Describes a research project for Scottish Executive on anti-social behaviour on buses, its occurrence, effects on others, and their attitudes to it, together with current and proposed measures to deal ...

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Read: 18 times
Paper
18.
Building critical insight and benchmarks on age discrimination and prejudice: a multi-partnership case study
Leslie Sopp, Market Research Society, Annual Conference, 2005
Describes how the charity Age Concern worked with its subsidiary, Age Concern Research Services, to explore and map the self-image, prejudices and concerns of different age-groups within the populatio ...

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Read: 21 times
Paper
19.
Research that drove the Metamorphosis of a Public Sector Organisation
Simon Strutt, Market Research Society, Annual Conference, 2005
Describes how a public sector charity organisation, ENCAMS (Environmental Campaigns) was turned round by innovative use of market research. Illustrates how with support from the top research can make ...

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Read: 15 times
Paper
20.
Think like the sun. A new perspective for sustainability and marketing effectiveness
Tim Love, ESOMAR, Responsible Marketing, Berlin, May 2004
Understanding the dynamics of Ecologism is the objective of this paper. Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior ...

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Read: 70 times
Paper
21.
Creating a sustainable future by means of a global sustainability brand
Sophie Constance, ESOMAR, Responsible Marketing, Berlin, May 2004
Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability. The central message and real world implications can be applied in business t ...

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Read: 160 times
Paper
22.
Sustainable motivation. Food for thought
John Barzilay, ESOMAR, Responsible Marketing, Berlin, May 2004
The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their ...

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Read: 62 times
Paper
23.
Overcoming the communication gap. Public-private partnerships towards sustainable lifestyles
Martin Lichti and Christian Loewe, ESOMAR, Responsible Marketing, Berlin, May 2004
The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper show ...

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Read: 32 times
Paper
24.
Data, dialogue, delivery and ownership. Ensuring sustainability through participative dynamics
Kalpana Kar and Nayantara Chakravarthi, ESOMAR, Responsible Marketing, Berlin, May 2004
Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments hav ...

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Read: 8 times
Paper
25.
Conscious consumption in Brazil. Challenges and opportunities
Helio Mattar, Paulo Cidade and Eduardo Schubert, ESOMAR, Responsible Marketing, Berlin, May 2004
This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action. Although this action has been thoroughly studied using marketing ...

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Read: 16 times
Paper
26.
Green consumer marketing. American and European perspectives
John Commiskey and Patrick E. Murphy, ESOMAR, Responsible Marketing, Berlin, May 2004
This paper examines the concept of 'green marketing' from both an American and European viewpoint. The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and g ...

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Read: 304 times
Paper
27.
Tracking societal values. Qualitative research as a basis for governmental marketing
Jochum Stienstra and Gerard Bartels, ESOMAR, Responsible Marketing, Berlin, May 2004
Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the i ...

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Read: 23 times
Paper
28.
Sustainability is not rubbish. A case study of how research helped inform the British debate on how to foster sustainable behaviour in waste management
Neil Smith and Tim Burns, ESOMAR, Responsible Marketing, Berlin, May 2004
This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government ( ...

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Read: 9 times
Paper
29.
Educating for sustainability
Scott MacLean, Eric Bottomley, Steve Malcolm, Brian Sharpley and Pat Armstrong, ESOMAR, Responsible Marketing, Berlin, May 2004
This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and s ...

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Read: 32 times
Paper
30.
Linking corporate responsibility to corporate performance. A survey of European corporations
Caterina Carroli and Fabrizio Maria Pini, ESOMAR, Responsible Marketing, Berlin, May 2004
The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and nation ...

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Read: 35 times


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