Subject Index
 

According to research from IRI Infoscan, only one in five product launches in the food and drink sector - whether for new brands or brand extensions - can be deemed a success (that is, achieving month ...

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was ...

This paper analyses consumer perceptions with regard to the suitability of products to anticipated usage contexts, as well as their influence on purchase behaviour. Both elements are linked to manager ...

With large companies committed to organic growth, innovation is once again central to their mission and the need for concept screening and testing greater than ever. These companies face huge budget p ...

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving ...

This study set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand ...

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successf ...

The intention of this paper is to explain a new qualitative and quantitative methodology developed eight years ago and applied in different FMCG markets: detergents, fabric conditioners, and household ...

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses. In most cases, the prime objective is to ascerta ...

This paper describes the methodological evolution of Ford Motor Company's product quality research in Latin America. It begins with the exporting of the North American model to Latin America. Critical ...

Traditional new product tests focus more on consumers' responses to the new product than on their commitment to existing brands. This is one reason why many traditional methods have had to contend wit ...

In the market under consideration, research is not as old as in other markets. A number of companies have not yet given up the practice of judgmental forecasting the market performance of new designs. ...

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consume ...

Accurately to reflect market activity, product testing procedures must be based upon a clear understanding of consumer behaviour. This paper reviews those areas of consumer behaviour that impinge upon ...

This article describes how Nielsen are developing scanner applications in Germany. The current Scantrack service in Germany uses 50 stores from 12 different trade groups. The Nielsen Price Promotion M ...

This paper won the 1968 MRS Gold Medal, and describes and illustrates discrimination testing (ensuring that a change in product formulation, e.g. to use cheaper raw materials, is indistinguishable fro ...

In this paper, which won the 1966 MRS Gold Medal, 44 test market results were analysed to see if general patterns in the sales curves could be found. All the cases came from retail audit data from con ...

Two studies were undertaken which suggested that consumers’ evaluation of an advertised product can be influenced by the compatibility or conflict between the product’s regulatory goals (promotion or ...