Subject Index
 

This paper addresses the importance of a corporate brand identity, the importance of market research, and how results were implemented and made use of within the company. The paper shares the process ...

This paper illustrates how one Asian automotive manufacturer applied an innovative qualitative research approach utilizing several methods from a number of disciplines across multiple dimensions to ga ...

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind - thus, making the understanding of brands and logos go beyond semiotics.

This paper is based on Philips Design's 'Research through Design' program, intended to develop business options with high potential value and in timely manner. The paper outlines an approach to assess ...

This paper explores Argentinean, Brazilian, Mexican and Venezuelan urban societies through an ethnographic approach. It elucidates their relative position towards the technological evolution process a ...

Products function in a world inhabited by people, and not a single product operates without interaction (either directly or indirectly) with a human. Emotions are typically human, and our emotional ex ...

Until now designers, brand managers and researchers around the world had to do without a validated research instrument to predict effects of design. This paper explains how the Dutch Designers Associa ...

Jon Montgomery, a partner at Hudson Group New York, and Michael Lieberman, president of Multivariate Solutions, ague that quantitative evaluation is an essential component in the brand naming process. ...

With some 30,000 items in the average supermarket, consumers are bewildered by choice. The authors of this paper argue that good design provides a way in which consumers can avoid becoming paralysed b ...

This paper proposes a social networking and action research approach to futures research in a time of transformative paradigmatic change. It is argued that this situation calls for the hybridization o ...

Consumer insight has become the catchphrase of the new millennium in market research. This paper suggests that the emphasis on insight as opposed to research can produce shoddy research with poor insi ...

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the us ...

In the bear-pit that is the retail environment, only one thing marks out the winners from the losers: being noticed. Without the right packaging and the right location, any product can end up lying du ...

This paper presents a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method – AttentionTracking – is based on the recent finding that human visual atte ...

The shape of a brand's packaging is a crucial factor in achieving two fundamental objectives - visibility on-shelf, and brand understanding. The authors argue that the 3D aspects of pack design can c ...

This study set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand ...

This article discusses in considerable depth the question of whether pack design reflects changes in society. The authors argue that the influence of trends can be seen in advertising but the brand n ...

When consumers think of a brand they usually picture the package. Most marketers focus on its advertising. In a recent study the contribution of the current advertising to the brand's health and pos ...

This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior. It approaches the effects of nutrition characteristics and interpersonal diff ...

This research confirms that a nation's culture has repercussions for its packing design. How this is handled is up the owner of the brand. If a packaging design is to be adopted to the perceptual fr ...

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testin ...

This article describes a procedure for testing corporate designs in all their aspects (logos, letter heads, colours, shop fronts etc.). An artificial design for an imaginary travel agency is used as a ...

Starting from the premise that 'the package is the product', the author, the head of a pack design company, describes his design methodology which integrates pack design into the product development p ...

In this paper, first the relevance of packaging and its colour is discussed. Though this subject has been a research topic before, a methodology for researching this subject systematically and thoroug ...

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consume ...

This paper points out the need for advertisers to consider the amount of label/package ingredient information as a variable influencing consumer quality perceptions. Previous research results linking ...

In laboratory studies and an analysis of field data, the authors find that the ratio of the sides of a rectangular packet or product can influence purchase intentions and preferences (and product perc ...

The authors examine whether a dominant design will emerge in a new product category and, if so, how will it take? Data on 63 office products was used to estimate a split-population hazard model of pro ...

Research suggests that packages that have shapes that are perceived as attracting more attention are also perceived to contain a greater volume of the product than same-sized packages that attract les ...