Subject Index
 

Discusses the value, as well as the problems, of allowing market research (and other) employees to take a sabbatical. In particular, raises the question whether it helps them to be more creative.

John Kelly, president of ESOMAR, writes a wide-ranging article on the key issues affecting the market research industry and outlines his vision for the future. In his introduction he discusses the tr ...

Matthew Hooper of the Marketing Communications Consultants Association discusses the need to retain talent and increase teaching within the marketing communications industry especially during times of ...

This article presents a strong case for the use of freelancers within the communications industry. The author makes it clear that freelancing is no longer an area for those who have experienced redun ...

Describes work undertaken as part of the graduate trainee scheme at BMRB International. Segmentation work was carried out on Youth TGI data (of some 4000 respondents). Six clusters were developed and ...

The paper will demonstrate how a unique organisational structure which has been created by and applied to The Leading Edge over the last 2 years can result in much higher levels of personal developmen ...

Suggests that the industry (i) needs to promote, monitor and reward creativity and move away from its 'market research' image, and (ii) needs 'champions' for creativity who can take a high-profile rol ...

Explores the need for research managers to continue broadening their skills and experience throughout their careers. Suggests that there are benefits to be gained from a manager having a personal deve ...

Explores the difficulties of qualitative advertising research in the context of the sometimes-problematic relationships between client, planner and researcher. Suggests that there must be a shared age ...

This paper takes as its starting point the view that it is no longer enough for market research simply to provide the data that is requested. It is now inextricably linked to business planning and mar ...

Discusses the need for coaching in market research agencies. Coaching, as distinct from formal training programmes, is a process for assisting individual executives to improve their learning continuou ...

Many organisations claimed to use the `balanced scorecard business model' to manage their business, but few in the UK have yet introduced the necessary integrated measurement systems. This paper shows ...

The author, from St Francis College NY, describes how business simulation programmes (for teaching business management and decision-taking) have been improved so that they now can provide both a more ...

Describes how NOP developed, piloted and implemented two training systems for its executives: mentoring (a long-term one-to-one relationship with a senior), and a management development programme base ...

Describes BMRB's three-year Graduate Development Programme. This is currently part of a joint pilot scheme with the MRS to be used as a route to Full Membership. The emphasis is on `Research in Action ...

Describes how NOP developed, piloted and implemented two training systems for its executives: mentoring (a long-term one-to-one relationship with a senior), and a management development programme base ...

Discusses market research training and career development. Initial training is normally good, but attrition rates are high, and the expensively gained skills are often taken elsewhere (including out o ...

Discusses the problems of training market researchers, especially in smaller research agencies. Issue covered include: advantages and disadvantages of training; whether training increases staff loyalt ...

Describes the development and testing of a new recruitment device, the Team Climate Inventory for Selection (TCI-S), to identify individuals likely to have a positive impact on a team charged with del ...

Market research is all too often portrayed in universities as a largely technical activity that services the information needs of marketing clients. This portrayal does not adequately reflect its appl ...

This article looks at employee motivations and describes 'Sheehan's Theory of Motivation' (developed over many years of interviewing personnel about job satisfactions). He compares his ideas with tho ...

Argues that market researchers in the US need professional certification. Reasons discussed: 1) it will improve the practice of marketing research by promoting a core body of knowledge that can be stu ...

Argues against the proposal that market researchers should have professional certification. Four main reasons discussed: 1) it is a diversion from the real problems facing the survey research industry ...

Discusses the challenges facing the market research industry. There are four main challenges, discussed in detail: 1) be business people first and researchers second, 2) share and seek to learn best ...

The legal affairs director at the IPA describes the arrival of the present systems and codes for regulating advertising, which mostly took shape around the time when Admap was launched. He summarises ...

Recent studies showing that social class is unstable at the level of individuals (though not in aggregate) merely confirm what has been known for many years, even from census and other government work ...

The authors suggest that there is a significant supply-demand imbalance between the skills demanded in SMEs and those taught in typical marketing syllabuses. Graduates’ frames of reference tend to be ...

The paper debates the balance between scientific validity and relevance within research, in the context of the perceived gulf between practitioners and academics. It is noted that some people warn of ...

Empirical evidence presented in the paper suggests that senior non-marketers perceive marketers to be, amongst other things, unaccountable and expensive. The authors synthesise the most recent marketi ...

More than 450 articles from 14 English language journals published in 2003 were analysed to identify the extent to which they succeed in transferring useful knowledge from academics to marketing pract ...