Subject Index
 

Maxdiff is claimed to be a promising method, better than classical ranking methods and even proclaimed a 'poor man's conjoint', easy to use and interpret. Can it live up to these promises, or is it ac ...

Craig Kleber, planning director at Y&R and Wunderman in Irvine, California, discusses the issues involved in the question 'how do wealthier people buy luxury cars?' He concludes that traditional buyin ...

This exploratory study aimed, firstly, to elicit possible components of brand relationship strength and, secondly, to develop a framework or conceptual model of brand relationship strength that draws ...

This paper addresses the challenge some automotive manufacturers face in building brand knowledge and identifies ways of overcoming this hurdle. Brand knowledge (familiarity) is frequently measured bu ...

This paper will demonstrate how a comprehensive system of different market research study approaches can be used to gain in-depth insights into the complex phenomenon of a premium automotive brand. Th ...

Automotive manufacturers are fighting to maximise their advertising efficiency in the context of an increasingly competitive market and significant pressure on market research budgets. As a result, si ...

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preference ...

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between qual and quant methods. This paper advocates mixed-model solutions that combine t ...

This paper explores the viability of Hispanic youth as a target market segment for the North American automotive industry, and provides an understanding of the similarities and differences between thi ...

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping ...

A decisive growth potential lies in emerging markets, where prospective buyers are, at present, less well known to many global car manufacturers. In emerging markets the basic socio-cultural environme ...

Stuart McDonald, ad planning manager at News International, describes the results of research in 2003 to define the purchase process for car buyers, and help understand the role that particular med ...

This paper describes the limitations of current quality tracking measurements and reporting in effectively differentiating vehicle quality using a tally of incidence of Things Gone Wrong (TGW). The au ...

In a market place where achieving competitive advantage through product differentiation alone is seen as only part of the equation, the creation of a unique customer experience is seen as the new batt ...

Many automotive manufacturers conduct satisfaction surveys of their dealerships, either directly or through syndicated studies. The presumed benefit of this feedback is in helping to develop and imple ...

Marketing research must keep up with the times. The ESOMAR Guideline on Customer Satisfaction Research (September 2003) does not regulate customer satisfaction research within the realms of Customer R ...

Based on a survey among 22 direct marketing experts and in-depth project experiences within automotive industry, the authors identify two key issues: first, when the success of direct marketing campai ...

This paper presents image research studies in the premium automotive market. It will be shown that the relevance of image dimensions of premium cars varies depending on what customers focus. If they l ...

The frantic pace of change in today's automotive market requires manufacturers to react quickly to changes in consumer preferences. More than ever, automotive consumers face a dizzying array of choice ...

We examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers' meaning of 'value') m ...

Most psychological research and everyday intuition suggest that consumers make more satisfying choices when they have a large unrestricted choice set. This paper challenges this logic and investigates ...

Emerging markets present growth opportunities for carmakers that can no longer be found in the Triad regions. At the same time, however, these new markets are characterized by diversity and complexity ...

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies. Business in China, in many cases, means challenge because it is such a different story fr ...

In this follow-up to ‘How people buy cars’ Admap, February 2003, Roderick White considers the importance of dealers, the knotty problem of perceptions of style and performance, and market segmentation ...

In the first of a two part analysis, Roderick White looks at how consumers set about buying a new car. He discusses the characteristics of this complex, multi-facetted market, and the buying processe ...

This paper describes the use of easy, fast, cost-effective research that an automobile dealership network can use on a regular basis to obtain knowledge from the consumer that will help ongoing market ...

Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge. The relation between carmakers and their suppliers is gradually evolving from the purchase o ...

This paper highlights the unique challenges faced by automotive manufacturers as they attempt to market some advanced propulsion technologies, such as hybrid-electric powertrains while simultaneously ...

This paper describes the current situation within the German premium automotive market. It focuses on the contribution of strategic image research to successful brand management. In this context, the ...

The new vehicle market is becoming increasingly competitive. New niche markets are being established and as a result manufacturers have to offer a wider variety of products to cater for these new segm ...