Subject Index
 

This article describes Real-Time SamplingTM, a proprietary sampling method for online research developed in the US and now being tested in the UK. Its purpose is to complement, not supplant, online pa ...

This paper, by Pete Comely of Virtual Surveys and Kelly Shepherd, of the BBC, discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world. It contends ...

This case study describes the internal process of client-managed proprietary online panels. Based on the experiences within John Deere, the topics addressed in this paper include: the initial motivat ...

This paper, by Lex van Meurs and Liesbeth Nekkers, Intomart GfK, and Robert Ossenbrugg, ProCression, is based on the findings of 100 online questionnaires. It provides a number of indicators to help i ...

This paper By Kristof De Wulf and Sam Berteloot, of XL Online Panels, Belgium, discusses the question of whether or not the recruitment method for access panel members, as well as panel duplication (i ...

This paper, by Laetitia Sassinot-Uny and Andera Gadeib, of Dialego AG, Germany, discusses how best to measure the level of satisfaction of panelists, and then sets out a number of ways in which these ...

Discussions of online survey methods frequently invoke the label 'professional respondents', painting online survey panelists as mostly self-interested and incentive-maximising, and indifferent to res ...

Everyone wants to know 'why' consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know 'why'. This paper looks at alternatives to ' ...

This paper outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorpora ...

The advertising industry is increasingly using mobile technology to communicate and research. This paper examines the use of the short messaging service (SMS) on mobile phones to recruit samples for p ...

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed. An ...

One of the core activities of market research is the collection of data by interviewing. Three developments have strongly influenced this activity: decreasing response rates, higher interviewing costs ...

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates. Not only is a pragmatic approa ...

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability ...

This paper describes the latest thinking in the field of psychology relating to human motivation and how this may be used to inform the market research industry in its quest to reduce non-response. It ...

Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response ra ...

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researche ...

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike. The paper discusses the r ...

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research – especially Internet-based market research using online access panel ...

In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly importa ...

As market research achieves maturity in Brazil and Mexico, some of the very same problems crippling practitioners in North America and Europe show up in survey cooperation trends and the issue of the ...

Argues that quality standard schemes such as IQCS and MRQSA, widely seen as final rubber stamps of quality, often conceal weaknesses in research practice which, if known to clients, would cast serious ...

This paper reports the findings from an investigation into the effects of telephone survey introductions on survey participation rates. Four introduction elements were tested: an incentive (prize draw ...

In this paper we examine the reasons why the non-use of mail surveys is so prevalent in research in Spain when so many researchers have stressed the low economic costs of this information-gathering me ...

This paper describes a German study which compared eight ways of recruiting members for an online access panel. Two thousand respondents, divided into four groups of 500, were invited to sign up with ...

Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general pop ...

This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition. Based upon the results of previous studies, the authors propose a framework ...

Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multi ...

One of the key success factors for the market research industry is one that is probably talked about the least. But clients and agencies are entirely dependent upon the continued goodwill of the hundr ...