Subject Index
 

This paper examines the research industry from a business perspective in order to ask (and answer) some questions about the economics and business models underpinning the market research industry. It ...

Much has been written and spoken on how the research industry needs to adapt, about the quest for insight and about new competitive threats to the very existence of the research industry, whether from ...

In this article, Peter Mouncey, Editor of the International Journal of Market Research, and Roderick White, Editor of Admap, report on the MRS Conference 2008. They cover a broad range of themes, incl ...

At its best, market research can offer enormous insights into the potential payback of marketing communications, both in the present and future, and assist organisations in all their key objectives. T ...

This article argues that companies can learn from the political model of campaigning and the research that backs it up. Like a river, the political landscape is always changing with various pressures, ...

This paper builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from designing research for projecta ...

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process, but until research has been used to mot ...

This paper examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management. It illustrates a process for bringing together the w ...

This paper proposes an ideal model and strategy for modern marketing researchers, based on the thoughts and ideas of Leonardo da Vinci and other masters of the Italian Renaissance. The model outlines ...

This paper reviews how Philips has changed in the way it uses consumer market research during the past 60 years. The 'old' and 'new' approaches are contrasted, with examples. Philips was an early-adop ...

In his Viewpoint in IJMR 48, 3, Nigel Piercy argued that market researchers are obsessed with technique and methodology, rather than providing leadership in management learning. This Forum article cha ...

This article discusses how to create a company environment in which insights and analytics truly nourish the organisation's growth potential. Three best practice questions are discussed: what work are ...

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public. This paper explores the image of market and s ...

This paper draws on the work of Stephen King, and particularly his perceptive analysis pf the role and value of research, and how it needed to evolve and adapt to stay current with the remarkable soci ...

The whole issue of the relationship between clients and agencies is a conundrum - full of contradictions. On the one hand, clients generally bemoan the lack of high level value delivered by their agen ...

This paper discusses whether researchers really want to become the pro-active, consultant level professionals that they so often claim, or if they are actually happier in a reactive role, applying the ...

In this Viewpoint piece, Rowland Lloyd responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick, where it was argu ...

In this Viewpoint piece, Bernice Hardie responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick. While agreeing w ...

This paper presents an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci. Our vision for the modern marketing researcher is rooted in the ...

Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. The type and extent to which market research information is used c ...

In this response to Nigel Piercy's previously published critique of the market research industry, Rosie Campbell's Viewpoint seeks to balance the argument about contemporary market research and market ...

In this Viewpoint piece, IJMR Executive Editorial Board member Gill Ereaut addresses some of the benefits to market research practitioners of writing pieces concerning their work for publication in jo ...

Historically, changes in the market research industry have been driven by the needs and wants of clients. During the 1990s, a huge number of mergers and acquisitions led to vast changes on the supply- ...

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not a ...

Market research and researchers are faced with a number of different challenges and opportunities. Across all business sectors, the winners are those companies that know the most. Whilst market resear ...

Do researchers really want to be the pro-active, consultant level professionals that they so often claim? Or are they actually happier in a reactive role, applying their professional skills to meet th ...

CEOs and market researchers talk a different language. CEOs talk in terms of results – the bottom line, the share price, key financial ratios. Research or consumer insight managers typically use terms ...

This paper demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance. The research programme ultimately informed de ...

Consumer insight has become the catchphrase of the new millennium in market research. This paper suggests that the emphasis on insight as opposed to research can produce shoddy research with poor insi ...

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among o ...