Subject Index
 

It is commonplace to argue that the proliferation of new kinds of data and information has created huge social changes that we still do not really understand. One interesting example is the worry of s ...

In this article, Peter Mouncey, Editor of the International Journal of Market Research, and Roderick White, Editor of Admap, report on the MRS Conference 2008. They cover a broad range of themes, incl ...

Increasing cost differentials between modes of data collection and countries are requiring users and practitioners to consider more cost-effective survey designs. Using a 'fitness for purpose' framewo ...

The challenge for market research is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interp ...

This paper examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management. It illustrates a process for bringing together the w ...

This paper, based on podcasts with leaders past and present, examines what is generally defined as marking out a leader and how (if at all) the leaders that have shaped the research industry conform t ...

It is agreed that researchers need a broader skill set in order to cope with today's complex business environment. But the research industry has been slow to develop training for newcomers in these wi ...

This paper proposes an ideal model and strategy for modern marketing researchers, based on the thoughts and ideas of Leonardo da Vinci and other masters of the Italian Renaissance. The model outlines ...

This paper reviews the history of qualitative market and social research over the past 60 years, in terms of the psych-social, political, economic, marketing and technological changes during that time ...

This paper reviews how Philips has changed in the way it uses consumer market research during the past 60 years. The 'old' and 'new' approaches are contrasted, with examples. Philips was an early-adop ...

Market Research urgently needs to respond to a new challenge - The Age of Superfluity. The notion of choice is central to so much research, and to broader social life. People's experience of choice is ...

This paper draws on the work of Stephen King, and particularly his perceptive analysis pf the role and value of research, and how it needed to evolve and adapt to stay current with the remarkable soci ...

The last few years have been marked by an increasing number of articles concerned with the future of market research. Their concerns are based around an increasing belief that our historic models are ...

Market research is a magpie business. It has a wonderful history of borrowing from other disciplines and turning bright shiny things from the margins into powerful and insightful tools. The activiti ...

Based on analysis of the synopses of all 39 papers at the 50th MRS Conference, this paper seeks to provide a review of some of the key issues, concerns and interests of the industry today. The Confere ...

The UK market research industry is a fantastic success story. The Market Research Society (MRS) started, as a luncheon club, on 5th November 1946 with 23 founder members. Today, annual expenditure on ...

In this Forum article, Adele Gritten addresses the challenges facing the media industry as a result of the concurrent trends of media and brand proliferation, market saturation and technological devel ...

In this Viewpoint piece, Rowland Lloyd responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick, where it was argu ...

In this Viewpoint piece, Bernice Hardie responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick. While agreeing w ...

With trade funding growing to some 20% of sales revenue, often at the expense of above-the-line budgets, Brian Moore, managing director of EMR-NAMNEWS, debates the increasing influence of key account ...

This report summarises the top line findings of the ESOMAR Industry Report 2005, covering the size and turnover of the global MR market in key regions and countries as well as the fastest growing nati ...

This paper presents an ideal model and strategy of the modern marketing researcher based on the thoughts and ideas of Leonardo da Vinci. Our vision for the modern marketing researcher is rooted in the ...

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets – Brazil, China and India – and hypothesizes as to how the respec ...

The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different business functions and reflect the business thinking that was dominant at the times ...

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the internet was just another data collection medium, that was not going to change ...

Historically, changes in the market research industry have been driven by the needs and wants of clients. During the 1990s, a huge number of mergers and acquisitions led to vast changes on the supply- ...

The impact of fragmentation is a universal feature of the modern world, limited not only to the media, as some market researchers appear to believe, nor even to the range of goods and services availab ...

Market research has traditionally been the mediator between customers and companies, and has normally been based on techniques and processes that treat people as passive respondents. In the face of te ...

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful p ...

This piece is a response to Don Schultz's Viewpoint, 'We can do better' (IJMR 47,5), which criticised the research industry for focusing on tactical issues and offered a new solution as to how the ind ...