Subject Index
 

This opinion piece discusses the emergence of a new form of market research, in which researchers go beyond the provision of data alone to offer judgements and interpretations. Whilst the MR industry ...

Argues that to commence a debate on ‘a more detailed, rigorous and pan-national approach to guaranteeing data quality’ would be a waste of breath, for four reasons. These boil down to the overwhelming ...

Adam Phillips appeals for increased transparency by the industry in the way that it polices itself, in order to protect its self-regulatory status. This is an increasingly important issue for an indus ...

In recent years there has been a growing reaction to the increasing pace of life. As the world has got smaller, and the speed of life faster, an ever larger number of people have begun to say that the ...

This paper was designed for the section of the MRS conference on “Adopting a new outlook”. In order to do so, the authors create a hypothetical agency - Fair Trade Research - as a useful way to think ...

The market research industry has generally developed in response to client needs. In the 1990s, however, changes began to be driven by financial and stakeholder pressures rather than clients, leading ...

This paper initiates a discussion about respondent anonymity. Both from the side of the consumer as well as from the client, there are reasons to give the removal of anonymity from respondents some se ...

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...

Marketing research must keep up with the times. The ESOMAR Guideline on Customer Satisfaction Research (September 2003) does not regulate customer satisfaction research within the realms of Customer R ...

Anheuser Busch, the brewers of Budweiser, sued a Czech brewer alleging that its beer brand, Budejovicky Budvar, created confusion in the marketplace and breached New Zealand consumer protection legisl ...

John Kelly, president of ESOMAR, writes a wide-ranging article on the key issues affecting the market research industry and outlines his vision for the future. In his introduction he discusses the tr ...

A study of the worldwide pressures from consumers and other stakeholders on companies to adopt ethical standards and practices. Development of these concerns over the past few decades described, and c ...

Reports on a survey amongst market research professionals to explore three questions: a) do researchers understand the rules that govern them professionally, b) do they invariably follow these rules, ...

In actions for trademark infringement and passing off, judges determine subjectively the existence, or likelihood, of marketplace 'confusion'. In arriving at a ruling, a court may rely upon evidence f ...

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative re ...

This paper uses a case study to explore the role research played in expanding the 'social contract' between a pharmaceutical company and its potential 'customers' In 1999, Eli Lilly and Company launch ...

This paper examines the issue of online privacy in marketing and market research within Europe and the United States. Both legal and moral rights are examined. Personal, corporate and business associa ...

A new Guideline issued by ESOMAR covering research using the Internet. Key principles are: respondent co-operation must be voluntary and respondents dealt with honestly (as with all research); the ide ...

This paper argues that the quality of marketing research will be affected in the long term by how successfully the industry is able to implement industry codes of conduct, in particular the revised MR ...

Argues that market research is facing (in the USA) considerable threat from growing concerns about consumer privacy together with technology that enables greater resistance to intrusion. Support for p ...

At the ARF Symposium on Internet/Online Research (May 13–16, 1998, San Antonio, Texas) over sixty leading research industry professionals concluded 3 days of meetings by releasing a public statement w ...

Argues that market researchers in the US need professional certification. Reasons discussed: 1) it will improve the practice of marketing research by promoting a core body of knowledge that can be stu ...

Argues against the proposal that market researchers should have professional certification. Four main reasons discussed: 1) it is a diversion from the real problems facing the survey research industry ...

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied. We will demonstrate how the data obtained by the effective use of a f ...

This paper addresses the problem of converting employee training into demonstrable results. It describes the 'programmatic organization development' approach that looks at both the problem of transfe ...

This paper describes the key elements of Custom Research Inc.'s quality management system and the role technology has played in Custom Research's continuous improvement, a system which has been recogn ...

This paper describes the motivating factors of a large and a small sized research firm in becoming ISO 9000 certified. It provides a short introduction of the basic aim, requirements and misunderstand ...

The paper seeks to establish whether there are methodologies that could improve the robustness of survey evidence as presented in court in cases, for example, of intellectual property disputes. Contra ...

The possible impact on email use in research of new USA legislation (CAN-SPAM 2003) is discussed. Concerns about the definition of ‘transactional or relationship messages’ (an element in some prohibit ...

This brief paper points out that in the USA survey research calls to cellular phones may be in violation of federal law. It goes on to discuss the implications of this, including methods of identifyin ...