Subject Index
 

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research – especially Internet-based market research using online access panel ...

In this paper we argue that building sustainable connections with participants, using a ‘Fair Trade’ approach, is the cornerstone of successful research, and that this will become increasingly importa ...

Argues that quality standard schemes such as IQCS and MRQSA, widely seen as final rubber stamps of quality, often conceal weaknesses in research practice which, if known to clients, would cast serious ...

This paper reports the findings from an investigation into the effects of telephone survey introductions on survey participation rates. Four introduction elements were tested: an incentive (prize draw ...

In this paper we examine the reasons why the non-use of mail surveys is so prevalent in research in Spain when so many researchers have stressed the low economic costs of this information-gathering me ...

This paper describes a German study which compared eight ways of recruiting members for an online access panel. Two thousand respondents, divided into four groups of 500, were invited to sign up with ...

Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general pop ...

This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition. Based upon the results of previous studies, the authors propose a framework ...

Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the t ...

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multi ...

One of the key success factors for the market research industry is one that is probably talked about the least. But clients and agencies are entirely dependent upon the continued goodwill of the hundr ...

This article describes the results of a series of tests to determine the effects of a variety of techniques on response rates to mail surveys.

This article examines recent changes in the two major components of nonresponse: inaccessibility of potential respondents and unwillingness of potential respondents to participate in an interview. It ...

Reliance on self-report survey data is pervasive across social science disciplines; therefore, understanding the accuracy, or inaccuracy, of such data is important. We identify forms of inaccuracy in ...

The following paper illustrates a methodological tool that addresses children's targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years). It 'facilitates' the gathering of us ...

This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics. This array includes: previous experience ...

Examines issues relating to interview response rates: questionnaire design, respondent involvement, use of technology, incentives and ease of questionnaire administration. Illustrated from development ...

Perhaps the first question people ask when judging the quality of a sample survey is, 'What is the sample size?' Just as important, but one less often asked, is the question 'What is the response rate ...

In the era of World Wide Web survey usage, it is important for researchers to be aware of characteristics of their respondents. This study examined response rates to demographic items for a web-based ...

This study reports the results of examining the reasons for participant refusal in industrial mail surveys. The existing literature provides us with very little knowledge on this topic. Managers who d ...

Postal survey response rates are affected by the intersection of a variety of dependent and independent variables. This paper outlines the response rate variables manipulated in a survey that generate ...

All marketing and opinion research carried out on the Internet must conform to the rules and spirit of the main ICC/ESOMAR International Code of Marketing and Social Research Practice and also to Data ...

The willingness of potential respondents to participate in surveys is obviously a major concern for the market research industry, not only in relation to individuals acting in a private capacity but e ...

This paper explores the relationship between the research industry and its primary source of data, the general public. Drawing on evidence from a variety of sources, the paper suggests that to ensure ...

For in-home face-to-face personal interview surveys, the mailing of an advance letter - prior to any interviewer contact - has become standard practice in many areas of research. For example, most lar ...

The paper analysis focuses on the extent to which there is scope for reducing rates of refusal on large-scale household surveys below current standard levels. Our data consisted of over 300 tape-recor ...

This article deals with the difficulties a researcher faces when attempting to set up a consumer panel in an emerging nation. Besides explaining panel origin, characteristics and methodology, the purc ...

In this article, the author argues that the growing demands for information on consumers, combined with modern market research techniques, are causing ‘respondent fatigue’ and the overuse of the same ...

Discusses the increasing problem of erosion in survey response rates. Describes how The Arbitron Company developed strategies for improving respondent co-operation. Six primary strategies were: maximi ...

An experiment was conducted with cash incentives on a personal interview survey in three Ontario, Canada, cities. One dollar prepaid yielded significantly higher response, sample-wide and less socio-d ...