Subject Index
 

Geoff Wicken, TGI global product development director at BMRB, describes the TGI Global Socio-Economic Levels (SEL), a multi-country classification scheme that links together surveys possessing their ...

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate. This includes: a clarification of terms (what is certification a ...

Measurement of audiences for outdoor media is proceeding apace in Europe and North America. This article reviews current practice in the Netherlands, Canada, France, Italy, Switzerland and the USA an ...

This paper discusses why auditing media research is necessary and provides a framework for establishing an initial audit process. It will also describe the benefits achieved when an audit process is p ...

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in ...

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good website ...

To date, the majority of research metrics have been largely geared towards direct marketers. Recently more tools are becoming available to allow organizations to measure the brand effectiveness of the ...

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize ...

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation. T ...

The paper considers the recent consolidation in the Brazilian media measurement market, with the change in ownership of traditionally established media research agencies, and the attempts of smaller a ...

This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each ...

Currently there are two national peoplemeter systems being developed in India: a joint venture between the Indian Market Research Bureau (IMRB) and AC Nielsen; and ORG-MARG (The Marketing and Research ...