Subject Index
 

Argues that the current structure of industry media research (as done through the JICs) is becoming increasingly irrelevant and must change. The fundamental questions facing advertisers concern total ...

This article examines the implications of a new BARB contract to measure TV audiences in the UK. New technology may well hurt both buyers and sellers of air time, which is explained by looking at past ...

As the BARB contract comes up for review again, its former Chief Executive throws doubt on the need for a new research tender, and proposes that TV audience research should re-focus on its primary tas ...

Looks at the problem of measuring guest viewing of television, as TV becomes more fragmented and viewers more mobile. In particular, major sporting events, on whatever channel, mean that viewing sessi ...

This paper argues that audience fragmentation is leading to a progressive decline in accuracy in existing peoplemeter systems. As fragmentation takes place so the accuracy of published ratings decline ...

This article concentrates on the UK cable industry, its growth and structure, and the efforts to provide it with audience research data to form a trading currency. The BARB panel cannot be used, for r ...

Why are most predictions of media penetration almost always proved to be hopelessly wide of the mark? The author argues that the methods used by forecasters are often inadequate - computer predictions ...

This paper looks at the evolution of peoplemeter-based measurement within TV audience research and the reasons for its growth. It argues that reliance on a single methodology like this was appropriate ...

There are two main uses for modelling BARB data: first, for programme planning and scheduling and, second, for the estimation of coverage achieved by an actual or potential TV spot schedule. In this a ...

The pattern of video timeshift viewing in the UK, looking at seasonal trends in timeshift viewing, the types of television programme most likely to be timeshifted, and the demographics of timeshift vi ...

The high set-up costs associated with peoplemeter panels means long-term audience measurement contracts are a necessity. But, the development of cable and satellite, digital TV and the prospect of on- ...

What changes will be made to the next BARB contract? Immediate dilemmas, like what to do about digital media and the growing number of cable and satellite channels, cannot satisfactorily be solved wit ...

Two of the UK's most widely used marketing tools are AGB Superpanel (which tracks what people buy) and BARB television audience data (which tracks what they watch). Both are continuous panels and have ...

How `TGRs' - coupling TGI to BARB - can sometimes give planners a significant competitive edge. TGRs are created by fusing TGI data onto BARB numbers. The paper strips the mystique from this process, ...

The article discusses the performance of the new BARB television audience measurement system, 18 months into its operation. As an expert media research user, the author describes the actual delivery o ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...

The article starts with a brief reminder of the new BARB audience measurement service and the changes in it, and notes that its potential has been exploited only slowly so far, because of the recessio ...

A short paper about what research is able to tell us about the factors which might guide the selection of suitable television programmes for sponsorship. Programme enjoyment, programme interest and th ...

This paper deals with some readership aspects of a fusion process undertaken primarily to merge product purchasing data with television viewing information collected from the industry electronic meter ...

Discusses the Astra satellite weekly viewing figures which have been available from BARB since June 1990. One can now attempt some projections for the prospects for satellite. The evidence is similar ...

In February, P&G's Bernard Balderston expressed some worries about BARB's plans for reporting `consolidated' ratings, i.e. the aggregation of VCR playback ratings with real-time TV audiences (no. 0122 ...

The managing director of RSMB describes in detail his company's part in the new BARB contract: establishment surveys, panel recruitment, and quality control. Paper given at the introductory seminar in ...

An overview description of the new BARB contract. The paper covers the strengths and growing limitations of the existing system (1984-91), and the improvements in the new system: new metering method, ...

Discusses evidence from the fourth PETAR survey, 1990. European viewing habits are suddenly changing very fast. Cable and satellite TV are making substantial inroads against the public sector, instiga ...

A report, with illustrations, of the fusion experiment between BARB and the TGI being conducted by BMRB: the report is based on the first exploratory fusion using the Anglia TV region. From a paper gi ...

A response to John Clemens (December 1989), who criticised the authors' original paper published in the July-August issue. Clemens's criticisms are robustly refuted.

Discusses the proposed fifth channel of Radio Tele-Luxembourg, in the context of British television channels. What are the prospects for Channel Four? Refers to an article by Patrick Barwise of the Lo ...