Subject Index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Research (10038)
> Market research (6941)
> Data collection methods (2300)
> Qualitative (630)
> Prototyping (1)
-----------------------------------------
all[1]papers[1]cases[0]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Paper
1.
New Techniques to Generate Key Marketing Insights
Brian Wansink, Market Research Abstract from: Marketing Research, Volume 12, No 2, Summer 2000, (full text not available on WARC.com)
The paper suggests that the conventional approach to market research - focus groups and cross-tabulated surveys - often provide 'obvious' findings, and suggest that other more specialised technqiues, ...

Summary |  | More Like This


1 Page:















WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData