Subject Index
 

It would seem that Web 2.0 is increasingly being seen as providing researchers with a range of new possibilities and opportunities. This paper takes a critical look at the use of Web 2.0 as a research ...

This paper is a case study of a successful web community, I Love Music, from its inception in 2000 through to 2005, when the author stopped running it. While I Love Music and the extended community it ...

This presentation discusses how to use Web 2.0 techniques to 'co-create' new products with consumers, rather than developing a product for them. Such an approach needs to focus on the early stages NPD ...

The market research industry has failed to exploit the opportunities provided by the internet; they use it simply to repeat offline research methods faster and cheaper. Online surveys look the same as ...

As one of the fastest growing subsidiaries worldwide, IBM Brazil has more than doubled its workforce size in the last couple of years to 13,000 employees, distributed in over ten locations. In an effo ...

With the advance of globalization and the new demands imposed by the reality of the 21st century, the search for new routes for the development of market research has become imperative, and the opport ...

This paper, by Tom Ewing of Research International, discusses the core elements of successful web communities. It is based on his experience of running the I Love Music forum, and offers a variety of ...

Advertisers, marketers, and researchers all wrestle with finding the personal human presence in text-based online communication. Social features are present, if subtle. Users of online research must w ...

Online communities offer many opportunities to involve consumers in the daily business of marketers, and to use them as a source of inspiration instead of evaluation. This paper presents a case study ...

Consumer insights are the most important features associated with effective product development. Qualitative research methods are well suited to understand the consumer, most importantly in terms of t ...

This paper describes a newly-developed research method for exploring the behavior, values and needs of people in the virtual environment. It discusses the research methodology for this technique and p ...

Around 70 million blogs have been created worldwide, with around nine million currently running in France. Blogs offer an extraordinary new field of investigation, as millions of instances of electron ...

Online research communities have been generating quite a lot of buzz recently, with many companies creating online communities for customer research around their new products. This paper presents the ...

Laura Morris, an account director at Nunwood, explains open innovation, the concept of inviting customers inside organisations to act as co-developers of exciting new products and services (online and ...

In this article, Magnus Willis, founding partner of Sparkler, contends that we are currently in a third marketing age - the age of consumer collaboration - which has a particular relevance for brand i ...

In this article, Michael White, Vice President, Panels and Communities at MarketTools, argues that traditional methods of developing new products will not come up with the break-through innovations th ...

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, ...

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible. The paper investigates the types of informatio ...

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers. An overview of the t ...

Since its inception in the late 1990s, online qualitative research has been primarily confined to replicating focus groups via bulletin boards and chats. However, with the advent of Web 2.0 technologi ...

The internet enables customers to obtain electronic word-of-mouth from other customers. This paper illustrates a qualitative research project to identify customer motives for reading other customers' ...

Choosing the right mortgage can take months and that has implications for consumer research. This paper asks a series of questions such as does it matter if consumers are questioned at the beginning, ...

The paper summarises problems of intercultural marketing research in terms of the emic-etic distinction well known in cross-cultural research. Examples show the importance to start cross-cultural mark ...

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period. The case study docume ...

Laurent Florès, founder and CEO at CRMMetrix, and Mark Whiting, director of marketing intelligence at Moët Hennessy, describe how Darwin's theory of evolution can inform new product and market researc ...

This study compares face-to-face (FTF) focus groups with focus groups conducted via computer-mediated communication (CMC), using a range of outcome, process and subjective measures. Sixteen groups of ...

Many claims have been made about the advantages of conducting surveys on the web. However, some concerns have been raised about the quality of the information gathered through this medium. The purpose ...

This paper shares the results of some experimental qualitative work conducted by NFO Europe Interactive for both Unilever and London Underground (LU). For these studies asynchronous online discussion ...

At present, only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case ...

An extensive case study analysis across three different platforms to collect qualitative data was conducted. Using a side-by-side comparison of traditional in-person focus groups, online focus groups ...