Subject Index
 

Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, an ...

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using ...

A brand's positioning and values have to touch enduring tangible and emotional needs if they are to work. This is as true in the business environment as it is in the consumer sector. Developing a posi ...

Considers what users need from monitoring research: information to help assess the effects of marketing in quantitative terms, and to provide better understanding of how the ad stimulus led to the obs ...

Using longitudinal analysis, the authors provide evidence that multi-channel shopping is associated with higher customer profitability. They examine customer-firm interaction characteristics and their ...

Theoretical work on the pricing of information suggests that in some circumstances competition can result in prices that are negatively related to the quality or reliability of the information. This c ...

The authors revisit their original paper (Consumer packaged goods in the United States…) in the same edition of the JMR. They consider the views of a range of commentators on their work and suggest a ...

This brief paper comments on the Bronnenberg, Dhar and Dube article (Consumer packaged goods in the United States…) in the same edition of the JMR. The author notes that the findings were new to acade ...

This brief paper comments on the Bronnenberg, Dhar and Dube article (Consumer packaged goods in the United States…) in the same edition of the JMR. The author considers the impact of intentional strat ...

This paper comments on the Bronnenberg, Dhar and Dube article (Consumer packaged goods in the United States…) in the same edition of the JMR. Their findings for France parallel those for America, with ...

Striking geographical patterns are documented in the performance of national brands, using information from a large longitudinal scanner database. It is suggested amongst other things that geographica ...

Data from a large-scale longitudinal study explores the correlation between customer satisfaction and (rather than the normal concept of loyalty) ‘share of wallet’, i.e. share of purchases in the cate ...

Using secondary longitudinal data, the authors suggest that the impact of marketing communication productivity (MCP) on shareholder value is positive and non-linear. The moderating roles of R&D invest ...

There is concern that the cumulative effects of non-response in long-running longitudinal studies will lead to mistaken inferences about change. Using data from the UK’s National Child Development Stu ...

Survey organisations attempt to ‘convert’ sample members who refuse to take part in a survey, to reduce non-response bias, though this can be expensive. The paper uses data from the British Household ...

Using a longitudinal study of cellular phone customers, the authors demonstrate that loyalty intentions are a function of perceived value early in the life cycle of the customer’s use of the product. ...

The authors use data from the US Panel Study of Income Dynamics, which provides longitudinal information on household composition for 30+ years, to suggest empirically the most typical stages and path ...

The aim of the paper is to model how resources and capabilities co-evolved in a contract research provider’s customer relationships, how this in turn affected market orientation, and to develop hypoth ...

The ‘seam effect’ is defined as differences in response to a question within vs across different panel survey reference periods. It had previously been attributed to under-reporting of changes within ...

Suggests that an historical or longditudinal approach to studying marketing phenomena (though it has been criticised) can provide knowledge that is currently useful. Provides an overview of the histor ...

This paper examines family decision-making and the lack of convergence in multiple reports. This study uses multiple-respondent, multiple-item data to develop triadic measures of children's influenci ...