Subject Index
 

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes fr ...

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in ...

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives(r) study, this ...

The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is ...

Internet advertising has gone from focusing mainly on click-through to focusing on brand effects. This means that websites and advertising networks need to demonstrate that brand effects are possible ...

The main objective of the study described in this paper was to learn how the development of an online newspaper would affect changes in the reading of newspapers in Argentina. This issue is of vital i ...

This paper measures the effect of advertising in a combination of two media, print and television. An advertising campaign in TV and print can deliver advantages over single medium exposures in two wa ...

Clients want marketing research that informs them about what actions they should take, not only what their current situation is. This requires that marketing research use multiple measures instead of ...

The central idea of this paper is 'show emotions and the viewer will buy'. Based on a research with 951 TV commercials and 1,361 viewers, the authors arrived at several conclusions: Feelings on TV is ...

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitabil ...

This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies an ...

The paper focuses on issues associated with ethical behaviour and research on the internet. The authors note the reasons for increased interest in research on the internet and describe the link betwee ...

Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet - with its overtones of levity, privacy, and spontaneity - can affect, and be affected ...

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Var ...

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Us ...

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to ...

Being well-calibrated means that a person is realistic in his or her assessment of the level of knowledge that (s)he possesses. The study suggests that involvement leads to higher calibration for proc ...

Research is reported which was undertaken to examine how perceived scarcity influences consumers’ processing of price information. Findings suggest that consumers’ perceptions of quality and monetary ...

The paper examines the moderating role of product familiarity in consumer preferences for products with enhanced/unique features. Findings suggested amongst other things that when consumers are unfami ...

The author seeks to assess the strategic rationale and the effectiveness of government ‘demarketing’ campaigns in the areas of smoking, binge drinking and private car usage. Data from a sample of stud ...

The paper discusses the social science and observation methods that can be used to capture the emotional experience of consumers, taking account of both conscious and subconscious elements. Observatio ...

The paper describes the utility of the three main cognitive neuroscientific techniques currently in use and how they might be applied to the emerging field of neuromarket research. It includes the sug ...

The authors provide an outline of various brain imaging techniques and in particular functional magnetic resonance imaging (fMRI) and its potential implications for market research. Initial field stud ...

This paper examines impulse buying resulting from depletion of the common but limited resource that governs self-control. Experimental subjects whose resources were depleted felt increased urges to bu ...

The assessment of brand extensions is undertaken in the context of how well the extensions fit with the parent brand. This finding is examined across cultures, with differences between the holistic ap ...

Experiments suggest that attitudes to ads are based on whether emotions deviate positively or negatively from their previous levels, and that people prefer ‘improving’ emotions. The beneficial effects ...

Polysemous brand slogans have multiple meanings that may convey several product attributes. The authors suggest that some consumers automatically access such multiple meanings, whereas others access o ...

The paper suggests that individuals who hold ambivalent attitudes towards an issue are influenced by other sources regardless of the sources’ perceived reliability on the target issue. Less ambivalent ...

Research suggests that agreement with a friend or other agent on positive attitudes to a product or service is more powerful – is seen as better evidence of the agent’s suitability as advisor – than a ...

Though perceptual discrimination is fundamental to rational choice in many product categories, it is rarely examined in consumer research. This paper investigates discrimination as it relates to taste ...