Subject Index
 

This paper details sport eye tracking research carried out by Havas Media and Havas Sports in order to identify whether brands are receive attention from TV viewers during sports broadcasts. Among the ...

This paper employs the latest technology to better understand the relationship between what people say they watch versus what they actually watch during product placement segments of TV programmes. It ...

This paper describes Emotion ToolTM, a measurement method based on eye-tracking that makes it possible to measure immediate unconscious and uncontrollable emotional responses before they are cognitive ...

This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader. The project aimed to design and to implement a new in store lay ...

If the mantra is “Unseen is Unsold” then the question must be “Am I being seen?” The environment in which brands and advertising compete for the attention of consumers is more cluttered than ever befo ...

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evo ...

Publishers and advertisers alike are focused on ad effectiveness on the Internet. Recently, CNET News.com commissioned EyeTracking, Inc. (ETI) to conduct a rigorous research investigation about the im ...

The author describes how his company, Lab6.two.4, assesses the effectiveness of web sites by using an innovative eye-tracking analysis combined with more traditional attitude research.

The author suggests that biometric tools such as facial coding and eye tracking are a necessary addition to traditional consumer response data collection. A case study is described where traditional m ...