Subject Index
 

This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition. Based upon the results of previous studies, the authors propose a framework ...

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Ser ...

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listeners de ...

A pre-printed, or closed, diary format had been used by RAJAR since 1992. However, due to the growing number of stations in the United Kingdom, new additions to the pre-printed list meant the physical ...

This paper briefly reviews the results of a large scale research study BBM undertook to investigate the feasibility of an aided recall diary system using peel and stick sheets containing a roster of r ...

The paper aims to investigate the meaning of web site connectedness from the consumer’s point of view, and uncover the underlying meaning of emotional ties between visitors and web sites. Findings sug ...