Subject Index
 

Increasing cost differentials between modes of data collection and countries are requiring users and practitioners to consider more cost-effective survey designs. Using a 'fitness for purpose' framewo ...

The challenge for market research is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interp ...

Insight has become almost a cliché in contemporary marketing and research. There are many different definitions and, even worse, an assumption that the word will mean the same to one individual as it ...

The main technologies currently used bymarket research arethe telephone and, increasingly, the web. The growth of the latter and the continuing use of the former are both based on the assumption that ...

This paper analyzes the combination of online panel surveys and face to face (using mobile devices) fieldwork methodologies. The Nokia Trends Study and a concurrent Online Panel Survey study were util ...

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper and pencil samples. Social class, product consumption and usage as wel ...

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects. New developments in market research have resulted in an increasing ...

Consciously or unconsciously, market researchers systematically distort what they actually want to understand: the consumer. They often implicitly assume rational behaviour, neglect interdependencies ...

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful p ...

This paper explores some of the issues surrounding the use of internet-based methodologies, in particular the extent to which data from an online survey can be matched to data from a face-to-face surv ...

This study reports the findings of a comparison between traditional and online data collection methods. Respondents were recruited in four different ways, namely from an online opt-in panel, via websi ...

Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general pop ...

Many claims have been made about the advantages of conducting surveys on the web. However, some concerns have been raised about the quality of the information gathered through this medium. The purpose ...

This paper introduces a new design for the study of Internet vs. other data collection modalities. With this so-called crossover design it is possible, for the first time, to separate modality from po ...

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It di ...

This study compares mail, fax and web-based surveys in a university setting for response speed, response rate and costs. The survey was distributed to 300 hospitality professors randomly chosen from t ...

Since the early 1990s, the internet has dominated the attention of the media, academics and business organisations. It has the potential of being a revolutionary way to collect primary and secondary d ...

This paper briefly reviews the results of a large scale research study BBM undertook to investigate the feasibility of an aided recall diary system using peel and stick sheets containing a roster of r ...

The paper describes the utility of the three main cognitive neuroscientific techniques currently in use and how they might be applied to the emerging field of neuromarket research. It includes the sug ...

This brief article examines research validity assessment, emphasising the importance of sampling standards and measurement methodology. It further suggests that external validation, meta-analysis, rep ...

The paper compares response patterns from 1500 consumers reached by web and broadly the same number reached by phone. Significant differences were found but none that would prompt different managerial ...

The authors suggest that the group process appears to have considerable influence on the consensus view expressed in focus groups, which may not be representative of respondents’ individual views. Gro ...

The paper discusses a new response scale suggested as an option to numeric scaling. The respondent is provided with a box in which he or she is asked to place as many Ls (to represent liking) or Ds (d ...

A 1992 national survey of 1,072 Medicare beneficiaries who had surgery for prostate cancer was designed to evaluate the way that mode of data collection affected responses. The samples outside Massac ...

This article evaluates the impact of a computerised self-administered questionnaire on the collection of sensitive information in a school survey of adolescents and compares it with reports of such in ...

A study designed to examine the effects of survey techniques on sensitive issues which compares computer-assisted and paper-and-pencil self-administered questionnaires used during a survey on smoking, ...