Subject Index
 

Marketing has often been seen as the preserve of creatives working on instinct rather than calculation. As the pressures on companies and brands increase, however, a more scientific approach may be re ...

This paper draws on the authors’ experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 ...

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, pr ...

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? D ...

This paper examines exciting opportunities for improving traditional interviewing and focus group methodologies using the Application Service Provider (ASP) model, in which software applications are o ...

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to dis ...

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994. The first part demonstrates the value of using scanned images in a CAPI p ...

The paper deals with the problems and prospects of creating and usage of software for social surveys and market research in Ukraine. The experience of SOCIS (an associate member of GALLUP Internationa ...

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automation in order to reduce the efforts of the households which have to provide ...

This paper describes the development of an Automated Computer Survey System (ACTS), whereby respondent initiated telephone calls provide answers to questions asked by the computer. The system operate ...