Subject Index
 

This paper, by Brian Fine, Con Menictas and Edward Wei, AMR Interactive Australia presents a nationwide price optimisation study for a fast-food company's menu in the country. It demonstrates the bene ...

Companies invest millions of dollars in various forms of marketing communications to impact customers’ awareness, attitudes, purchases, and, ultimately, profitability. An important question for market ...

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hote ...

Tipping points, viral marketing, the butterfly effect – marketers today want to understand and take advantage of these “emergent” phenomena. Outside of marketing research, innovative social and comput ...