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1.
Measuring Response Error
Solomon Dutka and Lester Frankel, Journal of Advertising Research, Vol. 37, No. 1, January/February 1997
The primary purpose of this paper is to draw attention to the problems associated with response error in surveys and to suggest, by example, a variety of techniques for managing response error within ...
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2.
Data preservation: getting the most out of what you have
Gordon A. Wyner, Market Research Abstract from: Marketing Research, Vol 19, No 3, Fall 2007, pp 6-7, (full text not available on WARC.com)
The article discusses the problem of missing data, and suggests a number of ways in which it can be addressed, including a thorough definition of the nature, type and frequency of the missing informat ...
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3.
Irreverent thoughts: just what are correlation and regression?
Lawrence D. Gibson, Market Research Abstract from: Marketing Research, Vol 19, No 2, Summer 2007, pp 30-33, (full text not available on WARC.com)
Examines correlation, asking whether it necessarily yields the ‘best fit’ and whether this concept in necessarily objective. Similarly, does the correlation procedure have any intrinsic power to predi ...
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4.
A new approach to customer targeting under conditions of information shortage
You-Ping Yu and Shu-Qin Cai, Market Research Abstract from: Marketing Intelligence & Planning, Vol 25, No 4, 2007, pp 343-359, (full text not available on WARC.com)
Introduces a new conceptual framework, the customer targeting funnel model, to address customer access when there is limited information in the relevant customer database. Means of identifying those m ...
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5.
Has the national do not call registry helped or hurt state-level response rates?: a time-series analysis
Michael W. Link, Ali H. Mokdad, Dale Kulp and Ashley Hyon, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 794-809, (full text not available on WARC.com)
The USA’s National Do Not Call Registry (DNC Registry) had more than 91 million numbers registered by early 2005. The implications of this for survey response rates are explored in this paper, and amo ...
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6.
Nonresponse bias in a dual frame sample of cell and landline numbers
J. Michael Brick, Sarah Dipko, Stanley Presser, Clyde Tucker and Yangyang Yuan, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 780-793, (full text not available on WARC.com)
A dual frame survey of landline and cell phone (mobile phone) numbers was undertaken to evaluate the feasibility of using cell phone numbers in USA random digit dialling surveys. Some sources of nonre ...
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7.
Gauging the impact of growing nonresponse on estimates from a national RRD telephone survey
Scott Keeter, Courtney Kennedy, Michael Dimock, Jonathan Best and Peyton Craighill, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 759-779, (full text not available on WARC.com)
Concerns about declining response rates in random digit dialling (RRD) telephone surveys were investigated by repeating a 1997 methodological survey. The findings again suggested that the level of uni ...
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8.
Survey participation, nonresponse bias, measurement error bias, and total bias
Kristen Olsen, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 737-758, (full text not available on WARC.com)
The author examined the hypothesis that respondents recruited by persuasive efforts may provide data filled with measurement error. Findings suggested, amongst other things, that the relationship betw ...
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9.
Experiments in producing nonresponse bias
Robert M. Groves, Mick P. Couper, Stanley Presser, Eleanor Singer, Roger Tourangeau, Giorgina Piani Acosta and Lindsay Nelson, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 720-736, (full text not available on WARC.com)
The link between nonresponse rates and nonresponse bias arises from the presence of a covariance between response propensity and the survey variables of interest. The paper suggests that the key commo ...
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10.
Using community-level correlates to evaluate non-response effects in a telephone survey
Timothy P. Johnson, Young Ik Cho, Richard T. Campbell and Allyson L. Holbrook, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006 , pp 704-719, (full text not available on WARC.com)
The authors report on a project to examine the potential effects of non-response via analyses that (a) investigate the linkages between community-level (USA zip-code) variables and nonresponse and (b) ...
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11.
Nonresponse in the American time use survey: who is missing from the data and how much does it matter?
Katharine G. Abraham, Aaron Maitland and Suzanne M. Bianchi, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 676-703, (full text not available on WARC.com)
The response rate for the American Time Use Survey (ATUS) has been below 60% for the first two years of its existence, raising questions about whether the results can be generalised to the target popu ...
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12.
Nonresponse rates and nonresponse bias in household surveys
Robert M. Groves, Market Research Abstract from: Public Opinion Quarterly, Vol 70, No 5, Special Issue 2006, pp 646-675, (full text not available on WARC.com)
The author explores whether probability sampling remains relevant when nonresponse is high and increasing and when there are cases where the linkage between nonresponse and nonresponse bias is absent. ...
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13.
Estimating joint preference: a sub-sampling approach
Neeraj Arora, Market Research Abstract from: International Journal of Research in Marketing, Vol 23, No 4, December 2006, pp 409-418, (full text not available on WARC.com)
Choice decisions involving groups of individuals are problematic. Individual preferences are easily measured, but joint preferences are expensive to obtain. The author proposes a sub-sampling approach ...
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14.
A comparison of multiple imputation and doubly robust estimation for analyses with missing data
James R. Carpenter, Michael G. Kenward and Stijn Vansteelandt, Market Research Abstract from: Journal of the Royal Statistical Society (A), Vol 169, Part 3, 2006, pp 571-584, (full text not available on WARC.com)
Multiple imputation is a well-established technique for analysing data sets where there is missing data. If the imputation model is correct, the resulting estimates are consistent. Alternative methods ...
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15.
Responsive design for household surveys: tools for actively controlling survey errors and costs
Robert M. Groves and Steven G. Heeringa, Market Research Abstract from: Journal of the Royal Statistical Society (A), Vol 169, Part 3, 2006, pp 439-457, (full text not available on WARC.com)
Against a background of falling response rates, the development of computer-assisted methods for data collection has provided survey researchers with tools to capture a variety of process data (‘parad ...
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16.
Leveraging missing ratings to improve online recommendation systems
Yuanping Ying, Fred Feinberg and Michel Wedel, Market Research Abstract from: Journal of Marketing Research, Vol XLIII, No 3, August 2006, pp 355-365, (full text not available on WARC.com)
‘Product recommendation systems’ are increasingly important to the network economy, leveraging customers’ prior product ratings to generate subsequent suggestions. The authors discuss increasing data ...
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17.
A controlled donor imputation system for a one-number census
Fiona Steel, James Brown and Ray Chambers, Market Research Abstract from: Journal of the Royal Statistical Society, Vol 165, Part 3, 2002, pp 495-522, (full text not available on WARC.com)
An integral part of the 2001 UK census was the creation of a transparent census database that adjusted for under-enumeration. This paper describes the methodology used, based on a controlled donor imp ...
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18.
Managing missing data: multiple imputation can improve data quality.
Marco Vriens and Eric Melton, Market Research Abstract from: Marketing Research, Vol 14, No 3, Fall 2002, pp 12-17, (full text not available on WARC.com)
Missing data occurs in most research surveys. The multiple imputation approach which is described in this paper can help to address this problem and is considered by some to be the gold standard for d ...
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19.
Measuring error evaluation of self-reported drug use: a latent class analysis of the US National Household Survey on Drug Abuse
Paul T. Biemer and Christopher Wiesen, Market Research Abstract from: Journal of the Royal Statistical Society, Vol 165, Part 1, 2002, pp 97-119, (full text not available on WARC.com)
Latent class analysis (LCA) is a statistical tool for evaluating the error in categorical data when two or more repeated measurements of the same survey are available. The paper illustrates an applica ...
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20.
Poststratification without population level information on the poststratification variable, with application to political polling
Cavan Reilly, Andrew Gelman and Jonathan Katz, Market Research Abstract from: Journal of the American Statistical Association, Volume 96, Number 453, March 2001, pp 1-11, (full text not available on WARC.com)
The authors explore the construction of more precise estimates of a collection of population means, using information about a related variable in the context of repeated sample surveys. Poststratifica ...
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21.
Weighting for item non-response in attitude scales by using latent variable models with covariates
Irini Moustaki and Martin Knott, Market Research Abstract from: Journal of the Royal Statistical Society, Vol 163, Part 3, 2000, pp 445-459, (full text not available on WARC.com)
To cope with item and unit non-response, and to obtain adjusted means and proportions, a response propensity score is often used. The paper discusses the use of latent variable models with observed co ...
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22.
Handling missing data in diaries of alcohol consumption
Nicholas T. Longford and Margaret Ely, Rebecca Hardy and Michael E.J.Wadsworth, Market Research Abstract from: Journal of the Royal Statistical Society, Vol 163, Part 3, 2000, pp 381-402, (full text not available on WARC.com)
Explores ways in which missing data (which can otherwise result in loss of efficiency, and bias) can be imputed. Applies a method of multiple imputation to deal with missing data on alcohol consumptio ...
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23.
A decision theoretic approach to imputation in finite population sampling
Glen Meeden, Market Research Abstract from: Journal of the American Statistical Association, Vol 95, No 450, June 2000, pp 586-595, (full text not available on WARC.com)
Explores the situation where observations are missing at random from a simple random sample drawn from a finite population. In some situations it can be of interest to create a full set of sample valu ...
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24.
A Bayesian approach to combining information from a census, a coverage measurement survey, and demographic analysis
Michael R. Elliott and Roderick J.A. Little, Market Research Abstract from: Journal of the American Statistical Association, Vol 95, No 450, June 2000, pp 351-362, (full text not available on WARC.com)
Techniques to fill gaps in census data, using coverage measurement surveys and demographic information, are suggested. Analysis has suggested that unadjsted US Census counts are serious flawed for gro ...
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25.
Not asked and not answered: multiple imputation for multiple surveys
Gelman, Andrew, King, Gary and Liu, Chuanhai, Market Research Abstract from: Journal of the American Statistical Association, September 1998, Vol 93, No 443, (full text not available on WARC.com)
This article presents a method that can be used to analyse a series of independent cross-sectional surveys where data may be missing through non-response or a variable methodological approach. The aut ...
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26.
Respondent expressions of uncertainty. Data source for imputation
Mathiowetz, Nancy, Market Research Abstract from: Public Opinion Quarterly, Volume 62, Number 1, Spring 1998, (full text not available on WARC.com)
As participants in conversation, we regard remarks such as 'I'm not sure' or 'I think' as indications that the speaker is unsure of the information he or she is providing. Subsequent discussions or a ...
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