Subject Index
 

This paper proposes a three-step model to understanding the consumer's world beyond the category. It proposes that this more sophisticated approach generates more meaningful and powerful insights for ...

This paper analyzes respondents’ free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers’ media perceptions.

This paper describes a recently completed project at Verizon Wireless that addresses the problem of customer attrition (churn). Outstanding results have been accomplished by combining Data Mining tech ...

In the modern business world, organisations are increasingly focused on their customers. This paper describes the role of data mining in customer relationship management. Data mining is the 'heart' of ...

Discusses `analytical customer relationship management' (aCRM). CRM requires a total view of customers, but the data needed to support this is often unavailable or scattered over many computer sites a ...

Business accumulates huge amounts of data in an increasingly short time scale. A holistic approach to this growing mound of data is needed which can look at a business and its problems for all angles ...

The paper describes the process of standardization adopted in the last three years by the Center for Information about the Media (CIM) to improve the quality and safety of data exchanges coming from a ...

In the last three to four years, discussion of and interest in the topic of knowledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive co ...

As organizations evolve from multi-domestic to transnational, they need to develop new ways of obtaining, sharing, and acting upon marketing information. The technological advances that led to the 'ma ...

This paper describes a way of using datamining techniques to provide more and better information to managers and to help them manipulate information, knowledge and action. With three case studies from ...

This paper demonstrates the potential power of data mining modern single-source consumer databases. The use of a database containing information collected from young people in several European countri ...

Data mining is the automated search for hidden, previously unknown and interesting knowledge from large databases. This paper describes the use of data mining in the domain of customer satisfaction st ...

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones, if so, in which sens ...

A combination of growing prosperity and technological advances has brought a vast increase in complexity to many markets. Inevitably this has had a major impact on market research. Many simple techniq ...

This paper highlights the techniques of natural language processing (NLP) and its applications in survey research, particularly in verbatim text coding and data mining report generation. A prototype s ...

This article discusses the type of information that can be accessed via ‘data mining’ in the context of grocery shopping. Data visualisation is one such tool, allowing the user to examine, for instanc ...

This article reviews the evidence for the short-term sales effects of TV advertising, derived from detailed analyses of 21 UK fmcg brands in eight different markets. The analyses are based on disaggre ...

This paper describes an investigation to determine whether or not it is possible to segment people by their habits with respect to a total of 98 variables relevant to exposure to media in one form or ...

Describes data fusion, its principles, advantages and problems, including whether and when it should be preferred to a single-source survey. The article illustrates how the NRS might be used in fusion ...

The article discusses the problem of missing data, and suggests a number of ways in which it can be addressed, including a thorough definition of the nature, type and frequency of the missing informat ...

The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. In seeking to understand when and why this effect occurs, the authors ...

The author examines data mining research techniques and explores some still underused applications in customer satisfaction research. Notes that although researchers have increasingly used data mining ...

Studies the estimation of factor models and the imputation of missing data, and proposes and approach that provides direct estimates of factor weights. The approach is useful in factor analysis appli ...