Subject Index
 

This article examines the role of product/brand type on Web site previsit intentions by framing Web site visits according to the theory of planned behavior and applying the Rossiter-Percy grid to onli ...

In this short article, Omar Mahmoud condemns the current market research dependence on standardisation, outsourcing and blame avoidance. He advocates a more imaginative approach to behavioural studies ...

The authors of this paper suggest it is time for market research to evolve to another level and to look at finance related behaviour. The paper says that if market researchers work with economists the ...

Consciously or unconsciously, market researchers systematically distort what they actually want to understand: the consumer. They often implicitly assume rational behaviour, neglect interdependencies ...

The paper through a case study will discuss an innovative segmentation approach that delivers actionable segmentation to marketers. It proposes segmenting consumers based on 'the cognitive mental proc ...

The Internet has created new opportunities to use multivariate techniques, amongst the reasons for this are: the fact that sample sizes tend to be larger online and the power the Internet provides to ...

This paper addresses the question of whether it is possible to know what consumers really think and proposes a methodology to understand the unconscious reasons that operate in the election of product ...

Jon Montgomery, partner in the Hudson Group in New York, and Michael Lieberman, founder and president of Multivariate Solutions, discuss brand equity and a number of quantitative techniques to measure ...

The perpetual question in marketing is: What is the key to building and maintaining strong sales for a brand in an ever-changing environment? The authors propose that relevance is the key sales driver ...

Consumers don’t always understand financial products and they don’t trust financial service providers. Meanwhile, financial marketers find it increasingly difficult to create propositions that can mea ...

All marketing problems are particular. Yet marketers often rely on models of consumer behaviour that assume all markets are the same. Although the appeal of such models is understandable, they can be ...

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them. We look at the relevance of different insi ...

Current quantitative consumer behaviour models focus on brand and marketing variables to explain / predict market structure, dynamics and brand health. We have not found any serious quantitative treat ...

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are mot ...

Observations of computer simulated agents (Artificial Life) provide insight into the decision process of consumers. This fresh approach to modeling consumer behavior enables researchers to discover in ...

The paper presents and estimates an attribute-based choice model where pure inertial and pure variety-seeking behaviours are incorporated as sometimes transient particular cases of a general utility f ...

The compromise effect describes the finding that brands gain share when they become the immediate rather than extreme option in a choice set. It is suggested that choice modelers have neglected to inc ...

The authors present an extension to the latent class model that accounts for additional heterogeneity by allowing households’ preferences to be a continuous mix of segment-level preferences. Findings ...

Against a background of increasing amounts of information being available, the article argues that traditional approaches to measuring the amount of information in a choice set fail to account for imp ...

The study tests a use-diffusion model in the context of home technology. Two particular constructs, variety and rate of use, were used to yield four user segments. These segments were seen to vary on ...

The article examines whether brand-switching elasticities derived from logit choice models are overestimated as a result of a rational consumer adjustment of purchase timed to coincide with promotion ...

Selections made from large assortments can, contrary to common wisdom, lead to weaker preferences. The research identifies ideal point availability as a key factor moderating the impact of assortment ...

A formal model of market-level expectations is developed and used to identify testable hypothesis. Empirical findings suggest that such expectations are more adaptive than previously thought. Advertis ...

The authors develop a comparability-based model of customer choices from bundles. It provides a unified framework which can be employed for any bundle, regardless of the heterogeneity of bundle compon ...

The paper explains the development and validation of a multidimensional scale (CUSTOR) for the measurement of customer orientation, which was hypothesised to be a multidimensional construct composed o ...

Currently, there is an important debate about the relative merits of models with discrete and continuous representations of consumer heterogeneity. Models with continuous representations of heterogene ...

The authors contend that member influence in a group’s decision can be seen as two distinct elements of preference revision and concession. Using a hierarchical Bayes model of dyadic decision making, ...

This article presents two versions of a new spatial methodology that incorporates the effects of brand as well as consumer mass using a spatial gravity model of consumer utility. The attraction of a b ...

One of the issues in discrete choice modelling is how softer attributes such as attitudes and perceptions, that are not explicitly manipulated, can be accommodated. Latent attitudes and perceptions ma ...

The authors suggest aggregate customisation as an approach to improve individual estimates using a hierarchical Bayes choice model. This approach uses prior estimates to build a common design customis ...