Subject Index
 

This paper reports on early research results aiming to establish how media selection contributes to an advertisement's ability to motivate incremental brand sales, above and beyond its ability to deli ...

In this article, Andrew Roberts, of TNS, and Lucy Bristow, market insight controller for Sky Media, describe how, using single-source data (made up of the Skyview panel and TNS Worldpanel overlap), th ...

This paper provides an overview of single-source data and a discussion of its uses. It includes an examination of its use in targeting consumers, and the growth and employment of research vehicles suc ...

In the UK single-source panel data experiments have been used to correlate TV advertising exposure and buying behaviour since the early 1960's. Ivor Millman, research advisor at ITV, reports on lesso ...

In this paper we focus on analysing relationships between share of voice and share of market for a wide variety of fmcg product categories, in the conceptual framework of John Philip Jones’ Advertisin ...

In this Best Practice article, Colin McDonald explains how to use single-source data, such as the TGI and media-product panel data. As usual there is a thorough and up to date bibliography on the sub ...

Lisa Beaumont, head of media services at TNS, shows how single-source panel data can improve media planning, especially in the area of optimal flighting patterns. She describes five steps in the medi ...

MRI viewing data were compared to Nielsen ratings across 84 programs to determine whether one system could serve as a single-source surrogate for the other. Exposure to TV Program was determined among ...

This article describes the preliminary studies of the effect of advertising and promotion on purchases. The British single-source database Adlab has been the basis for this study of advertising and pr ...

The British single-source database Adlab has been the basis for this study of advertising and promotion effectiveness. The STAS measure and logit modelling have been used to estimate the effect of adv ...

Discusses results from tvSpan (the single source panel run by Superpanel in the Meridian TV area), focusing on medium-term ad effects for fmcg brands. A previous article (Admap February 1999) looked a ...

An updated report of results from analysis of TVSpan, the single source panel in the Meridian TV region. Contingency table analysis method described, in which share of purchases when advertising has b ...

Initial findings from the TVSpan single-source project, linking purchasing and TV viewing of commercials from same households. Basic analysis method described: a contingency table, in which the purcha ...

Is STAS a solid foundation for improving advertising effectiveness ? The author takes issue with the comparisons of Ad versus Adless groups as they are over simplified. The value of single source d ...

This paper compares and contrasts Short Term Advertising Strength (STAS) with the estimates derived from BehaviourScan. Suggestions that one is better than the other is challenged and depends, to som ...

Describes MASE (Magazine Advertising Sales Effectiveness), a single-source research tool for magazines commissioned from Taylor Nelson AGB by IPC Magazines. The AGB Superpanel (MediaSpan) is used as t ...

This is a rejoinder to Jones and Blair(JAR 36, 6 1996) concerning measuring sales effects of TV advertising. The author holds that the STAS measures are too simplistic and imprecise to claim to form ...

Discusses further findings from recent analysis of the Adlab single-source panel database, courtesy of Carlton Television. The findings support Simon Broadbent (Admap, December 1996) in his assertion ...

Throughout Europe, the economic situation has been rapidly changing during the past few years: high unemployment rates, decreasing wages, rising taxes, considerable efforts taken to meet the demands o ...

1996 is the year of the launching of French single-source research with a data base, named TVScan, providing meter audiences together with scanner-collected purchases. A case study illustrates the app ...

This article presents new evidence from the Adlab panel, run by Central Television between 1985 and 1990 and newly opened up for analysis by Carlton Television. Adlab was a single-source panel of 1000 ...

This article reviews the evidence for the short-term sales effects of TV advertising, derived from detailed analyses of 21 UK fmcg brands in eight different markets. The analyses are based on disaggre ...

An update on continuous retail auditing from the perspective of Nielsen, covering the scanning revolution and its effects: on the retail trade, on consumer panels, on the cost structure of continuous ...

After a review of existing single source research facilities in France and elsewhere, this paper describes a new research facility, Mediascann, recently launched by Editions Mondiales, the fourth larg ...

Recalling UK fusions of the TGI and BARB, but using a true single-source, the US studies reported here show formidable advances in linking panel data on product consumers with their TV programme consu ...

The author brings us up to date on the development of EPOS, consumer scanning and single-source data in Nielsen in Europe. EPOS combined with in-home information (Homescan) is producing much faster, c ...

Describes the first full-scale AdLab to be launched in the UK, in which a continuous panel of 1,000 housewives provide data on both their product purchasing behaviour and their media exposure. This pe ...

This paper describes the 10 main features of the author's pure single source research employing the STAS (Short-Term Advertising Strength) measure. These features differ in almost every particular fr ...