Subject Index
 

Dr Jeremy Griffiths, who leads the Marketing Sciences Team for Europe at Maritz Research, argues that a one-size-fits-all approach to loyalty research is a mistake. Quoting Maritz Research experience ...

The Net Promoter Score (NPS) is a simple (and very popular) metric designed to gauge the loyalty of a firm's customers. However, recent research casts serious doubt over the claims made for NPS. In th ...

Jon Montgomery, a partner at Hudson Group New York, and Michael Lieberman, president of Multivariate Solutions, ague that quantitative evaluation is an essential component in the brand naming process. ...

John McCambley, brand marketing manager at Nunwood, describes how his company transformed itself from a small, Leeds-based market research agency into a multi-million pound business that is the fastes ...

Lisa Pakenham, marketing communications manager for QSR International, discusses the role and practicability of using data-analysis programs, such as Xsight, for qualitative research. Using comments ...

The authors discuss the importance of assessing advertising effectiveness and relating this to return on investment. They feel that measures must relate to the stage a brand occupies in the brand lif ...

In this article, The Research Business International describes what it claims to be a ground-breaking research methodology - Innervision - to identify consumers' emotional drivers and subconscious fee ...

Describes Semiometrie, a research technique well established in France, Belgium and Germany, now taking off in the UK with strong interest from media agencies. The method is described. It is a quantit ...

Argues that the current structure of industry media research (as done through the JICs) is becoming increasingly irrelevant and must change. The fundamental questions facing advertisers concern total ...

The author discusses definitions of brand equity and proposes a means of determining the value of brands using financial and marketing concepts. His theory, based on price differentials at different ...

This article examines the implications of a new BARB contract to measure TV audiences in the UK. New technology may well hurt both buyers and sellers of air time, which is explained by looking at past ...

As the BARB contract comes up for review again, its former Chief Executive throws doubt on the need for a new research tender, and proposes that TV audience research should re-focus on its primary tas ...

In the spring of next year (1998) the international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement. The drafting ...

Describes how TV audience research is conducted in Canada, through BBM, a JIC (joint industry committee). Since the 1970s, BBM has moved towards doing the research itself, in a combined JIC-research c ...

Discusses the relative advantages of organising television audience research through a media owner contract (MOC) or a joint industry committee (JIC), as illustrated in Germany. AG.MA (The Media Analy ...

Describes the three main ways to organise television audience measurement: own service (OS), media owner contract (MOC), joint industry committee (JIC), and comments on their advantages and disadvanta ...

This paper addresses the problem of converting employee training into demonstrable results. It describes the 'programmatic organization development' approach that looks at both the problem of transfe ...

This paper describes the key elements of Custom Research Inc.'s quality management system and the role technology has played in Custom Research's continuous improvement, a system which has been recogn ...

This paper describes the motivating factors of a large and a small sized research firm in becoming ISO 9000 certified. It provides a short introduction of the basic aim, requirements and misunderstand ...

This article concentrates on the UK cable industry, its growth and structure, and the efforts to provide it with audience research data to form a trading currency. The BARB panel cannot be used, for r ...

Why are most predictions of media penetration almost always proved to be hopelessly wide of the mark? The author argues that the methods used by forecasters are often inadequate - computer predictions ...

There are two main uses for modelling BARB data: first, for programme planning and scheduling and, second, for the estimation of coverage achieved by an actual or potential TV spot schedule. In this a ...

The pattern of video timeshift viewing in the UK, looking at seasonal trends in timeshift viewing, the types of television programme most likely to be timeshifted, and the demographics of timeshift vi ...

The high set-up costs associated with peoplemeter panels means long-term audience measurement contracts are a necessity. But, the development of cable and satellite, digital TV and the prospect of on- ...

What changes will be made to the next BARB contract? Immediate dilemmas, like what to do about digital media and the growing number of cable and satellite channels, cannot satisfactorily be solved wit ...

Two of the UK's most widely used marketing tools are AGB Superpanel (which tracks what people buy) and BARB television audience data (which tracks what they watch). Both are continuous panels and have ...

How `TGRs' - coupling TGI to BARB - can sometimes give planners a significant competitive edge. TGRs are created by fusing TGI data onto BARB numbers. The paper strips the mystique from this process, ...

The article discusses the performance of the new BARB television audience measurement system, 18 months into its operation. As an expert media research user, the author describes the actual delivery o ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...

Three different estimates of the size of the satellite market are available from dedicated research systems (apart from broad estimates emerging from other systems). There are a number of reasons why ...