Subject Index
 

This paper describes the Category Management methodology used through Consumer Panel information in different countries in Latin America (Argentina, Brazil and Chile), aimed at opportunities for manuf ...

While the phenomenon of impulse buying has been the subject of many previous market research studies, the effectiveness of these studies has been limited by the ability of the methodologies to a) meas ...

Proprietary panels have been adopted by many organizations to lower costs and speed up market research. Kodak has taken the proprietary panel a step beyond to develop a mechanism to enhance their cust ...

Marketers are seeking compelling evidence that online advertising is an effective business tool. They are also in search for solutions that provide an effective media plan to target the key segments – ...

Over the years much has been written about cultural sensitivity in marketing. As manufacturers began offering products and services to the worldwide community, marketers struggled with building a sing ...

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing population characteristics. These targets may be used to control pa ...

The paper describes the evolution the ACNielsen Household Panel has undergone in the recent past, moving from a traditional collecting method to a technology-intensive method that integrates different ...

Discusses the increasing problem of erosion in survey response rates. Describes how The Arbitron Company developed strategies for improving respondent co-operation. Six primary strategies were: maximi ...

Describes the Nielsen approach to the continuing problem of declining response rates. How Nielsen have developed a new approach to panel recruitment and management.

Profiling customers individually and tracking their retention and defection behaviours is increasingly important in seeking to retain customers. The paper compares relevant models and assesses their p ...