Subject Index
 

James Peacock, technical consultant to the Radio Ad Effectiveness Lab (RAEL), here describes new research investigating Radio and the consumer's mind: how radio works. This study, a follow up to three ...

Nick Hewat, sales director at Virgin Radio, provides a run-down on the rapidly converging medium - radio. He describes the many platforms that radio (particularly digital radio) uses: DAB digital radi ...

Andrew Ingram, director of the Aerials Foundation at the UK Radio Advertising Bureau, describes a new research study to investigate the implications of advertising avoidance for 'outreach' media plann ...

Uwe Domke, RMS Radio Marketing Service, and Christoff Wild, ARD-Werbung Sales & Service look at ten questions about radio advertising effectiveness that you were too afraid to ask. These include which ...

Andrew Ingram and Mark Barber, from the Radio Advertising Bureau (RAB), put the case for radio as a ‘conversational’ medium – and that looked at in this way not only helps advertisers understand the r ...

James Peacock, Radio Ad Effectiveness Lab, describes a major recent research study designed to guide advertisers on how to use the radio medium. The study asked consumers to say how they felt about ra ...

Spot length, brand penetration and media consistency are important explanatory factors of ad and brand recognition in 1482 Belgian radio spots. Frequency of exposure and campaign weight are important ...

Discusses the attitudinal trends that may occur during the next ten years, based on a research project using the technique of Future Panels (described). It is argued that we are living now in a new cl ...

In this rejoinder to Paul Kennedy of RAJAR (Admap, October 2003), Tony Jarvis, MediaCom/Grey Global Group, argues for electronic measurement of radio audiences rather than diaries. He produces a stro ...

Roberto Roseano maintains that one of the keys to successful advertising in a cluttered communications environment (like radio in Italy) is to calibrate its media pressure according to the campaign ob ...

In 2002, RMB (Radio Marketing Bureau) set out to research the impact of radio advertising on brand building in Canada. The programme, called Radio Active, developed case studies based on test experim ...

Paul Kennedy, RAJAR, discusses the various ways of measuring radio audiences - day-after-recall, diaries and audiometers. He explains that, despite the apparent appeal of audiometers (the Radiocontro ...

In verbal, one-way marketing communication, e.g., radio advertising, the only cues that the target customer has are voice related. Competitive and financial considerations dictate that advertisers use ...

Andrew Ingram and Jim Berry of the Radio Advertising Bureau report on research that analyses effectiveness across the spectrum, from awareness to sales. Their article investigates whether media can he ...

This paper on radio advertising presents figures that show that news radio increased its audience throughout the fall of 2001. A study includes information showing that there is a greater understandi ...

While the US advertising boom continues cable is the fastest growing medium but radio on both sides of the Atlantic is prospering.

A recent RAJAR analysis of internet users show that respondent ...

That advertising on the radio works was already proven for Germany in general terms in 1994 with the basic study 'Qualitäten der Radiowerbung I' (Qualities of Radio Advertising I). To be able to answe ...

This paper illustrates the importance of effective radio advertising research, and the dangers associated with using inappropriate research methods. An effective research method is described using cas ...

When respondents are asked to recall ads in a 'real world' context, radio does well, both in absolute terms, and relative to television. Aided ad recall in this study averaged 32% across ninety-one ra ...

Discusses the prospects for digital radio, and how it may be used by advertisers. It will make radio a much more relevant medium for advertising. Example quoted (Diamond White Cider). From a feature o ...

The following paper describes why the survey was commissioned, the methodology used, and the results from a Visual Transfer project that was conducted during May 1995. Television is seen as the domina ...

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The 'Spot-Check' project is an example of cost-effective rese ...

This paper presents a CATI research method for radio commercials called Sound. It combines a communication model with digital technology for integrating actual radio commercials in telephone interview ...

Does radio advertising work? Can its effects be measured? Colin Aubury asks these questions and describes Radio Link, which has been developed from the company's work on Link pretests for TV and print ...