Subject Index

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Main Index Categories
Research (9815)
Advertising and communication research (1116)

Campaign effectiveness (124) Concept development research (45) Creative research (29) Execution development research (40) History, status, future (30) Individual media (255) International (18) Media, cross media, multimedia effects (15) Pre-testing, copy testing (339) Qualitative (42) Theory and methods (90) Tracking (89)

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