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Paper
1.
Panadol
Superbrands UK, Brand profile, 2006
Panadol is a name that is known worldwide and is synonymous with being an effective remedy against various ailments. It is found in thousands of medicine cupboards in the 85 countries where it is sold ...

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Paper
2.
Does direct marketing need to have a direction?
Irene C.L. Ng, Market Research Abstract from: Marketing Intelligence & Planning, Vol 23, No 7, 2005, pp 628-635, (full text not available on WARC.com)
The author suggests that direct marketing does not need to follow the customary direction of the firm seeking out the customer. Customers could be persuaded to seek out the firm, through increased pro ...

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