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Paper
1.
McDonald's
Superbrands profiles, Brand profile, 2007
Ray Kroc developed his brand vision for McDonald's around a simple but effective consumer-driven premise: great quality, service, cleanliness and value. These values have remained the cornerstones of ...

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Paper
2.
McDonald's
Superbrands profiles, Brand profile, 2006
Ray Kroc developed his brand vision for McDonald's around a simple but effective consumer-driven premise: quality, service, cleanliness and value. These values have remained the cornerstones of the co ...

Summary | Full Text | More Like This


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