Subject Index
 

This paper describes an ethnographic study of customers' experiences of travelling on the London Underground. The research was applied to help identify why there was an apparent perception gap between ...

This paper details the 2003-06 campaigns for P&O Cruises. Advertising enabled P&O to help grow the market and maintain its share, in three different ways: 1) the erosion of conceptual resistance to cr ...

This 2005-06 campaign for Translink (Belfast's public transport service) aimed to promote the new bus service Metro after its name was changed from Citybus, and to grow both passenger journeys and rev ...

This paper details the 2005-06 campaign for P&O Ferries, which turned business around dramatically after a period of decline, and in spite of heavy competition. The objective was to gain more passenge ...

This paper details the 2005-06 campaigns (Commuter Travel and Leisure Travel) for First Scotrail, the national Scottish railway franchise, to encourage consumers to travel by train. Commuter Travel ta ...

This short article provides an overview of the travel and transport sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major player ...

In 2005, the Interislander ferry service was a tired Kiwi brand icon experiencing a sustained period of decline. Passenger numbers had been in decline for the previous four years (with totals down by ...

Eurostar wanted to convince die-hard business flyers from Brussels to London to take the train. It based its campaign on the fact that this group often attach a certain status to flying, and aimed to ...

After a successful year in 2006, during which its punctuality rate reached 94% and its high-speed London to Manchester train service began to run every half hour, Virgin Trains was keen to take on its ...

Paris and London had lost some of their appeal as short-break destinations given the accessibility of other cities served by low-cost airlines. To counter this trend, Eurostar wanted to increase the r ...

In the late 1990s Miami-based Royal Caribbean Cruises Ltd. began repositioning its namesake brand, Royal Caribbean International. After campaigns meant to market the brand as an alternative to resort ...

By the late 1990s the National Railroad Passenger Corporation, popularly known as Amtrak, was ready to embrace high-speed rail transportation. High-speed trains had been in operation for years in Euro ...

The Cunard Line Limited boasted one of the cruise industry's most storied pasts, having carried the Royal Mail across the Atlantic for England before building one of the grandest and most respe ...

Beginning in the mid-1980s Carnival Cruise Lines emerged as a leader in the global market, and within a decade the Miami-based carrier had become the world's leading cruise operator. With a tot ...

In 2005 Budget Rent A Car System, Inc., a key unit, with Avis, of the Cendant Car Rental Group, made its first foray into advertising on blogs (website digests typically maintained by one person or a ...

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Med ...

The new Mr JetSet campaign for Eurostar in 2004-05 aimed to build on the success of the 2003 relaunch. The campaign's objective was to encourage business travellers, for whom the habit of flying to Pa ...

This paper discusses the second stage (running from 2004-05) of Virgin's campaign to rekindle enthusiasm for train travel. Virgin acquired the Cross Country and West Coast networks in 1997, and the la ...

With a new office at Heathrow airport, Budget wanted to raise awareness of the brand by reaching new consumers in an emotional, innovative way. This short paper shows how, using a promotion based on a ...

Industry firms transport freight and passengers on the open seas or inland waters. The freight segment is also commonly known as the merchant marine. Maritime transportation companies also furnish suc ...

Entities in this industry sector are involved with the line-haul transportation of passengers and freight via rail systems (except passenger transportation by rail within or around specific urban cent ...

This paper covers establishments primarily engaged in operating ferries for the transportation of passengers or vehicles. The paper provides a snapshot summary of the industry in the US, with addition ...

This paper covers establishments primarily engaged in operating vessels for the transportation of passengers on the deep seas. The paper provides a snapshot summary of the industry in the US, with add ...

This paper covers establishments primarily engaged in furnishing bus transportation, over regular routes and on regular schedules. The transportation is principally outside a single municipality. The ...

This paper covers establishments primarily engaged in furnishing local and suburban mass passenger transportation over regular routes and on regular schedules, with operations confined principally to ...

This paper covers establishments engaged primarily in line-haul railroad passenger and freight operations (excluding railways primarily engaged in furnishing passenger transportation confined principa ...

A case study describes a campaign to promote awareness of the new integrated Winter Timetable for First Great Western and First Great Western Link. This was the first time that these services were bei ...

The objective Arriva set for this campaign was a tough one: to increase the number of passenger journeys, in the face a long-term decline in passenger numbers in the market as a whole. Cogent Elliott’ ...

Describes how Carnival Cruise Lines have researched their potential market in order to widen and update the appeal of their brand, and the changes they have introduced in consequence.

Caledonian MacBrayne has been providing ferry services to the people of the Clyde and Hebrides for over 150 years. In 2003, Calmac was about to enter a competitive tendering process to win the busine ...