Subject Index
 

The dynamics of the hotel industry are gradually changing, with 'boutique' hotels increasingly coming to the fore, and not just among fashion-conscious consumers. A number of major players in the mark ...

This case study details the 2005-06 tactical email marketing campaign for Hastings Hotels (Northern Ireland), aimed at increasing turnover at a time of heightening competition, and when most of the bu ...

Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997. The five spots that made up the campaign showed hapless people ma ...

In 1996 Holiday Inn, then owned by the British brewing conglomerate Bass PLC but subsequently acquired by Intercontinental Hotels Group PLC (IHG), embarked on a $1 billion renovation program that forc ...

In 1998, after being in business for seven years, Holiday Inn Express, the limited-service offshoot of the famed but ailing Holiday Inn brand, had no clear identity apart from its namesake and was i ...

Ownership of the Hilton Hotel brand had been split apart in 1964. As a result, the hotel chain was controlled by two distinct groups—Hilton Hotel Corporation (HHC), which held the rights to the ...

Davidson Development Inc. was the primary engine behind the project that came to be known as World Golf Village, an upscale development located between Jacksonville and Saint Augustine, Florida, combi ...

Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel. Gathering a diverse range of guest feedback, this Panel has proven to be an invaluabl ...

This paper describes an innovative approach to establishing financial values for each aspect of the hotel guest experience. It addresses the following two, critical planning questions: Can employee en ...

One factor that influences perceptions of recovery efforts is consumer expectations while a second factor to consider in assessing the effectiveness of service recovery efforts is understanding proble ...

This paper illustrates how new technologies such as text and data mining can be used to process and analyze text data on a scale not previously possible. The paper investigates the types of informatio ...

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers. An overview of the t ...

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hote ...

Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fies ...

Holiday Inn is a brand that draws its image from the simpler times when families loaded up the Chevy wagon and took summer vacations on the road. However, with the family leisure travel stagnating, Ho ...

A total of 53 million Americans visited casinos in 2001, representing 27 percent of U.S. citizens aged 21 and older, and they spent $25.7 billion on casino gaming. America's thirst for gambling co ...

The hotel industry provides short-term lodging and related amenities to business and recreational travelers. Common formats include hotels, motels, and vacation resorts that integrate lodging with rec ...

This paper covers establishments known to the public as hotels, motor hotels, motels, or tourist courts, primarily engaged in providing lodging, or lodging and meals, for the general public. Hotels th ...

People who stay at hotels like Holiday Inn Express don't care about chocolate mints on their pillow. But they do care about well executed fundamentals - a clean room, good breakfast, and a decent show ...

Describes Whitbread’s three-year Winning Brands programme covering its various service sector brands (Premier Travel Inn, TGI Friday’s, Beefeater, Costa Coffee and Marriott (no longer part of Whitbrea ...

Ever wished you could take a hotel bed home with you? ALLYSON L. STEWARTALLEN finds that guests in the US can.

TBWA\Chiat\Day New York describes the background, strategy and success of their award winning campaign for Embassy Suites. In an environment of falling occupancy rates and cut-price deals Embassy Sui ...

Elysa Strug of Endent Corporation reviews the changes in consumer purchasing within the travel industry. She explains that in the past brands such as Days Inn, Howard Johnson and Super 8 could rely o ...

Low budget campaign in 2000 for Hastings Hotels, a chain in Northern Ireland who had never advertised on TV before. Shows how a local advertiser can get national exposure in a niche market, targeting ...

Best Western is the world's largest hotel brand with over 4,000 affiliated hotels worldwide. Quality assurance is of prime importance in order to build and maintain brand equity. To be able to manage ...

By the time Holiday Inn Express joined the party, the hotel category's limited service segment had literally exploded in popularity; and consumers had a full dance card with well-established competito ...

Describes a research study of older people making trips by car in the US, for Best Western and their advertising agency Cole Henderson Drake (Atlanta). Objective: to discover how `seniors' make trave ...

The task for Stakis was to identify a new approach to marketing through the winter months, so that these months could become profit making. From the brief, the creative team were able to exploit both ...

Describes campaign development for Marriott hotels in Europe, with a client brief that asked for the building of consumer recognition of the Marriott brand as a major player in the quality business ho ...

This article provides a case study approach to the understanding of both an industry and its advertising. The author provides a research flow model and the resultant research findings from the UK hote ...