Subject Index
 

This short article provides an overview of the personal care sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in th ...

In the most sweeping and ambitious advertising effort in the company's history, Unilever PLC launched a global ad campaign in 2003 that aimed not just to sell its new line of Dove brand product ...

In 1976, when the cosmetics industry was making exaggerated claims about scientific advancements in skin care, Anita Roddick opened a store, The Body Shop, in a seaside town on the southern coast of E ...

In this paper, TGI analyse how concerned consumers in 11 national markets are with looking young. There is considerable variation between parts of the world, with Italians and Brazilians attaching the ...

The toiletries industry manufactures the world's perfumes, cosmetics, shampoos, and related personal toilet preparations. This paper provides a snapshot summary of the global industry, with additiona ...

This paper examines the nature of the relationship between consumers and brands of cosmetics products, and the role that brand equity and key consumers’ needs play in such a relationship. The analysis ...

This case study describes how Garnier, one of the largest health and beauty brands and spender of £40 million a year on advertising, tested a relatively small-budget relationship marketing programme o ...

The following paper addresses the Two-Way Mirror method for its application in qualitative market research as a manner to approach the consumer’s understanding through the consumer himself. This helps ...

The chairman of Unilever's Elida Fabergé describes how the company has grasped the need for consumer-led growth and is regenerating both its culture and its skills to deliver it. The factors driving c ...

This paper covers the national launch of Insignia, a new range of fragrance-linked male toiletries from Shulton from 1985 to 1988. The development of the brand and its launch strategy are explained, a ...