Subject Index
 

Online retail is continuing to grow apace (by 21% in the US last year, to $175bn), so will brands need to offer a physical retail presence in the shopping mall for much longer? Using Apple's i-Phone a ...

According to Forbes magazine, Internet and catalog shoe shopping was a $2 billion business in 1999. Clothing retailer Nordstrom, Inc., which had launched an Internet subsidiary—Nordstrom.com&#x ...

In 2000 Nordstrom was an aging retailer with an identity crisis. Its core customers—baby boomers—continued to rely on the chain's classic merchandise and top-of-the-line custome ...

In August 2000, in the midst of a collapse of the global personal-computer market, direct marketer Gateway, Inc., launched the "People Rule" branding campaign. Developed by New York adve ...

Amazon.com, Inc., entered the retail marketplace as a pioneering online bookseller in 1995, and though it had been steadily diversifying its product offerings all along, by 2004 most consumers still t ...

Confetti.co.uk, winner of the John Bartle Award for best new agency, was launched in February 1999 as an interactive wedding website. Advertising built the brand from scratch to market leader in 6 mon ...

In September 1994, BMG decided to launch its mail order music club in Canada. The world's second largest media company, BMG owns record labels RCA, Arista and Ariola and publishers Bantam, Doubleday a ...

Launch of a new mail-order catalogue, 1994. Based on survey by Manchester Metropolitan University, which confirmed that the 1950 British Standard for clothes sizes was out of date. Objective: to recru ...

Campaign for a mail-order clothing catalogue, 1978. Market described. The aim was to recruit new `agents' who, after a credit check, can buy clothes from Kays on behalf of themselves and others. Natio ...

Describes the relationship of Scotcade with advertising, since its launch (1974) up to date (1980), during which time it has steadily grown. Scotcade is a mail order company which offers products of a ...