Subject Index
 

This 2006 campaign for Tesco aimed to encourage use of the Green Clubcard, and thus lead to a large reduction in the use of plastic carrier bags and boost to Tesco's 'green' reputation. Newspaper adve ...

The overall objective was for Fly Buys to become part of the everyday shopping activity of New Zealanders. The Fly Buys launch was a big budget wide scale campaign that explained a complex propositio ...

Tesco Baby Club was conceived to establish the Tesco Clubcard brand (launched in 1995). Young families were found to have the highest expenditure of all Clubcard groups. A series of six mailings compr ...

Finaref is the credit and financial services arm of the group Pinault Printemps Redoute and directly manages the Kangarou card, an account available to customers for purchases and the Mistral card, wh ...

In a short period, the total campaign has been an unqualified success, achieving the largest multi-retailer frequent buyer programme in Australian retail history, one in five homes have signed up to t ...