Subject Index
 

To raise brand awareness, brand equity and brand definition among consumers, UnitedHealth Group launched the “It Just Makes Sense” campaign in 2003. Alongside GSD&M, UnitedHealth utilised a range of m ...

With 64 percent of American adults considered overweight or obese in 2004, weight loss was big business in the United States. An estimated 44 percent of women and 29 percent of men were trying to lose ...

This paper addresses the importance of a corporate brand identity, the importance of market research, and how results were implemented and made use of within the company. The paper shares the process ...

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer. Taking chronic back pain as an example condition, this pa ...

Health care professionals have a high interest in patient follow-up research from both a medical and scientific point of view. Patient follow-up after surgery is crucial to good aftercare. Patients ar ...

As a result of various environmental influences, changes in patient behavior in seeking medical help have been identified and have received great attention from the public and the industry. Obviously, ...

SickKids is a well-known and respected 130-year-old institution, but it was not remotely top of mind when it came to donations. We had to get it into the 'consideration set' of not-for-profit causes t ...

Specsavers Opticians is the largest privately owned opticians in the world and one of the most successful retailers in the UK (Source: Retail Week 2005). One in three people who wear glasses in the UK ...

BUPA is a brand truly guided by its mission statement: 'Taking care of the lives in our hands'. Its well-defined values guide its business and brand behaviour. As a provident association, it has no sh ...

Managed care organizations (MCOs) were the dominant force in the health care industry in the mid-2000s, and enrollments continued to grow. The three primary types of MCOs--health maintenance organizat ...

Health care organizations recognized a number of advantages in offering home health care services. First and foremost, such services offered significant cost savings compared with similar services con ...

This article covers organizations that provide diagnostic services, extensive medical treatment including surgical services, and other hospital services, as well as continuous nursing services. These ...

This paper covers the hospital and medical service industry, also commonly referred to as the managed care industry, which is comprised of establishments providing hospital, medical, and other health ...

In 2002, a war was brewing in Quebec’s pharmacy industry. Loblaws, Wal-Mart, and Zellers were beginning to penetrate the market, and all the industry players were preparing a counter-attack. With 227 ...

UnitedHealthcare and GSD&M launched the 'It Just Makes Sense' campaign to position the brand as the innovative leader in health care coverage, bringing a practical, common sense approach to the indust ...

This paper tells how Britain's biggest private health insurer repositioned itself in the public imagination as a health and care company that anyone can use. At the heart of this brand reinvention is ...

The study traces the fortunes of this hospital from the time of its dominance to a worrying decline in the late 1990s. A tracking study showed a significant decline in brand preference ranking. The ...

Putting the patient at the heart of healthcare is a central plank of the Government's NHS Plan. For the Government this represented a new bottom up approach to policy making. In order for them to put ...

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthca ...

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians’ reactions not jus ...

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line healt ...

1999-2001 campaign to relaunch BUPA. Private medical care suffered from low consideration (reasons discussed). Need to grow perceptions of BUPA beyond an elitist PMI service and to make its broader of ...

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely ...

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using ...

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years. The study surveyed the opinions of 44 leading ...

2001-2 small budget campaign to re-establish brand leadership for Nautilus Plus, a health and fitness club in Quebec. Declining and very competitive market. Media used: posters, bus shelter and in-clu ...

1999 campaign to reposition and revitalise BUPA. BUPA is the definitive private medical insurance (PMI) brand, but PMI by 1998 was stagnating, and BUPA was losing awareness as well as attracting some ...

How important are pictures and illustrations in print media advertising of hospitals ? This German study tests a series of hypotheses relating to the noting of various combinations of text and illus ...

Confronted with the unavoidable question of finding survival strategies in an intensely competitive market for hospitai services which is characterized by a decreasing number of beds and the danger of ...

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that colle ...